By putting the user in the centre of the experience to simultaneously increase online revenue by 165%.

At FBD Insurance, Ireland’s largest Irish-owned insurer protecting Irish consumers, farmers, and businesses for over 50 years, they had a specific problem on their site. They wanted to transform the entire digital platform into a core revenue-generating channel that puts customers and their needs at the very centre of the experience.

We brought all aspects of our work together through the user interface design. We were careful not to let the visual design affect the highly attuned customer journeys and UX design.

To reflect FBD’s compelling brand positioning of ‘Protection, it’s in our nature’. We integrated a publishing platform. This enabled FBD to share helpful claims advice, safety initiatives and community programs.

WONDR’s strategy and process directly led to significant increased conversions and renewals, including a 164% increase in new business policies sold online, among others.

By auditing, benchmarking and prototyping, we developed a best-in-class user experience roadmap.

Do you want to know more details? Read our Case Study here.

Prior to joining WONDR, Sinéad was Head of Customer Operational Excellence in CarTrawler. There, she led multiple teams responsible for customer experience, project management and business process improvement.

Sinéad’s industry background began in design and technology, before moving into the project and operational management side of things.

Why WONDR? 

Sinéad’s main passion always remained with her foundations in design and technology, which is what brought her to WONDR. “I was at a crossroads in my career. I knew Operations and Project management were still in my future, but I really missed working with creative people, especially with designers and developers”.

“It was also important to me to move to a company that made a difference to the community. While WONDR is an extremely ambitious practice, there is a strong sense of community and social responsibility. Our values are Clarity and Bravery.

These are ever-present in the team’s approach and are visible in the span of clients we have. It’s how we collaborate with and support them to deliver successful products and projects”

Operations in a Creative Environment…

The role of Director of Operations in WONDR is to oversee the day to day operational running of the business and contribute to the development and future growth through Strategy and Vision. Sinéad works closely with each team member but particularly with the Project, Product and Creative Directors in the business.

Over the last 12 months, WONDR has experienced high growth levels which are set to continue, meaning the team is expanding.

Working with the team we have systemised all parts of the WONDR business; set in place scalable processes to respond to our growth while maintaining the delivery of creative and innovative solutions for our clients.”

Cultural Changes of moving to WONDR…

“WONDR is Ireland’s top digital product practice. It has a very unique mix of culture, passion and talent, making it a really exciting place to work. No day is the same for the Director of Operations here!  Since I joined in January, we have launched a new banking social network in Barcelona, called 11Onze, the new ESB International website and an award winning website for Likha Aesthetic Clinic.” One of the biggest changes for Sinéad when joining WONDR was the move from corporate to agency.

“The difference? Pretty much everything. The pace, culture and the day-to-day tasks. Things happen slowly on the corporate side. WONDR is a fun, fast-paced environment, with plenty of opportunities to collaborate and continuously learn. Decisions come quickly which can be really rewarding.”

“Also being part of a small business, everyone has a role to play and you can see immediately what you contribute and what your value is.”

What’s next for WONDR?

“We have some really exciting projects in the pipeline that we look forward to sharing. For now the next big challenge for WONDR operations as with many businesses, is the return to the office. The pandemic has changed the way people work, perhaps forever.”

We recently defined the digital brand experience for Likha Aesthetic Clinic and launched a new website that has received top industry awards & feedback from all over the world.

We’re proud to announce that the website has won recognition for ‘Mobile Excellence‘ from the global awards platform Awwwards (the no.1 organisation for recognising the talent and effort of the best web designers, developers and agencies in the world).

In addition to this, the site also picked up awards from CSSDesignAwards and another from Awwwards for UX & UI design.

The challenge for this brief was to create an experience that focused on the calibre of the treatments, whilst using innovative design & animation techniques to make people feel comfortable, regardless of their age or beauty.

As with all our projects, we lead with a mobile-first approach that has AI integrated into our process. This allows us to test and evaluate designs in real-time using data that matches the behaviour of over 93% of humans.

Whilst we put a lot of effort into the mobile experience, the desktop experience isn’t bad either 😜.

A detailed cases study for Likha Aesthetic Clinic will follow soon.

WONDR has been named as the Best Digital Product Agency Ireland 🇮🇪 by the global Prestige Awards programme 21/22.

The Prestige Awards recognise small and medium-sized businesses that have proven to be the best in their market over the past 12 months.

The judging panel selects the winners from over 1,448 entrants based on the businesses who can demonstrate the most in service excellence, quality of the service provided, innovative practices, ethical or sustainable methods of working, as well as consistency in performance.

Our site ‘Seven Years of WONDR‘ won a global award for ‘Site of the Day‘ from the CSSDesignAwards, a platform that recognises the best in design and development from around the world.

To celebrate our seventh year we designed a bespoke digital experience utilising beautiful 3D work that works seamlessly from mobile through to larger screens. In this experience, you get to visit 7 different stories that reflect on what we have achieved as a team and where we are going next.

You view a short video preview below & visit the site.

As well as winning the ‘Site of the Day‘ Award from CSSDA, it also picked up a ‘Mobile Excellence’ award & honourable mention from Awwwards.

Our site ‘Seven Years of WONDR‘ has been awarded by one of the industry’s top award sites, Awwwards, for ‘Mobile Excellence‘ as well as an honourable mention.

To celebrate our seventh year we designed a bespoke digital experience utilising beautiful 3D work that works seamlessly from mobile through to larger screens. In this experience, you get to visit 7 different stories that reflect on what we have achieved as a team and where we are going next.

You view a short video preview below & visit the site.

As well as winning the ‘Mobile Excellence’ from Awwwards, the site has also won ‘Site of the Day’ from CSSDesignAwards.

A better brush doesn’t make you a better artist. After all it’s simply a tool. And as with all tools and innovations, what’s more important than the technology itself, is knowing how and when to use it.

Ensuring that the innovation augments and supports your creative process. Employing it with purpose and precision to refine, but not dictate, your vision. And so it is with AI.

For the last year, WONDR have been practicing design with AI technology embedded directly into our flows and processes. We now predict, with up to 95% accuracy, how real users are going to perceive and interact with our designs and our technology choices.

This allows us to challenge and validate the instinctive decisions all designers bring to products. Though these choices are borne from experience and intuition, they are not beyond question, or improvement. In this way AI acts as a sense-check. An impartial, data-rich challenger providing us with accurate feedback and clear opportunities to refine our work.

We’ve always relied on user testing to validate our approach. This will continue. AI is not quite human, yet. However by harnessing it we have sped up our design process, reduced risk and reduced cost for our clients. Not bad for a new brush.

A lot can happen in seven years. Although we might count time in minutes, days and years, we measure their value in moments. Here are some of our favourites:

📸 Flashbacks from the ‘gram 😁

Foreword by Oisín Hurst – Director of Brand Strategy.

I never stop to ‘smell the roses’ (as some people say). I’m not entirely sure as to why. Usually, by the time a product or project has been completed, my mind needs to quickly pivot towards the next challenge. In truth ‘needs to’ isn’t quite accurate. It’s more of a habit than a need. But after seven years, maybe it’s time, as a team, to pick out a few favourites. So here they are.

Laura’s Pick

ESB Networks
(Launching Soon)

Every person in Ireland visits ESB Networks at some point in their lives, so it feels like we’re making a really important contribution to people across Ireland who depend on info from networks during storm season.

Pete’s Pick

WONDR.io  (Original Website)

When you hit the space bar it played a dialup modem sound – as I’m getting old, it brings back memories of the old internet.

View Old Website

Personal finance is evolving (and not before time, many would say). WONDR has worked with 11Onze Banc, the first Catalan bank in over 100 years, to help them create the next evolution in banking.

In Spain as in many European markets, Revolut and N26 dominate the younger and more tech-savvy end of the market. However many users treat fintech as little more than apps to move their cash around.

This behaviour shouldn’t surprise anyone. N26, Revolut and others have built their appeal upon three factors; technology, utility and purposefully homogenised identities that are designed for digital nomads. Although these brands provide a stark counterpoint to the tradition (and somewhat distrusted) financial institutions, this ultimately leaves the public to choose between two extremes.

But where does community fit in all of this? What about cultural understanding and the duty-bound responsibilities that financial institutions are meant to provide neighbourhoods? They are supposed to be part of (and work for) their local community. They are meant to support (and inherently understand) local culture. The traditional institutions may have betrayed their communities’ trust, but as a counterpoint, fintechs have simply removed the notion of community from their equations.

A Better Balance

11Onze believe that the next generation of personal finance will use technology and innovation to embrace and empower local communities to build cultural pride and enable financial sovereignty for their society. To achieve this future they are starting from scratch, building a physical network in parallel with an innovative digital experience. Working closely with the 11Onze leadership team, we have created the customer experience for this across app and web.

What 11Onze are attempting to do is create a fintech offering with community at its very heart. In the same way that FC Barcelona is more than just a football club, 11Onze want to be more than just an app. To realise this they have opened up their funding model for regular everyday people to be early round investors.

The vision for 11Onze is an extremely egalitarian one for fintech. Local florists, butchers, carpenters, engineers and so on, can be as invested in the ethos and the fabric of the brand as Lionel Messi or Gerard Piqué.