A better brush doesn’t make you a better artist. After all it’s simply a tool. And as with all tools and innovations, what’s more important than the technology itself, is knowing how and when to use it.
Ensuring that the innovation augments and supports your creative process. Employing it with purpose and precision to refine, but not dictate, your vision. And so it is with AI.
For the last year, WONDR have been practicing design with AI technology embedded directly into our flows and processes. We now predict, with up to 95% accuracy, how real users are going to perceive and interact with our designs and our technology choices.
This allows us to challenge and validate the instinctive decisions all designers bring to products. Though these choices are borne from experience and intuition, they are not beyond question, or improvement. In this way AI acts as a sense-check. An impartial, data-rich challenger providing us with accurate feedback and clear opportunities to refine our work.
Mariana Spagnuolo Design Lead
This impartiality is critical in protecting the voice of the user. It removes subjectivity from our own & our clients’ decisions. It’s not what we say it is, it’s simply what it is.