WONDR has continued its winning streak with 2 more prestigious prizes at the 2022 Annual Digital Media Awards.
From over 400 entrants, WONDR were finalists in 3 categories for Best Small Agency, Best Website and Best in Financial Services.
On the night we took home one of the top prizes, a GOLD award for Best Small Agency, whilst we also collected a Silver Award for Best Website.
The Digital Media Awards are now in their 19th year and are one of the most well-established and well-known award programmes in Ireland.
The awards recognise creativity and innovation across digital media, including digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.
"A fabulous way to celebrate our 9th year by being chosen as the Best in Ireland.Dermot O'Shea Founder - WONDR
Continuous Recognition for Ireland’s No.1
These awards follow on our recent wins at the Global Digital Vega Awards where we also collected 3 awards.
Previous to these recent award wins, WONDR also collected 22 awards in 12-months from some of the world’s most prestigious design programmes, including the Webbys (USA), UX Design Awards (Germany) & the Lau Awards (Spain).
Tallaght University Hospital (TUH) & its Foundation (TUHF) have launched a new brand to help deliver innovation in the Med Tech space.
The Innovate Health Tallaght University Hospital brand’s aim is to attract both domestic and international investors/partners to allow the centre to continue its work.
Originally launched in 2021, Innovate Health TUH aims to attract potential investors and partners in a competitive market which includes household names like the Mayo Clinic, Harvard Medical School and Stanford Medical School.
To reflect the ambitious nature of this funding drive, the new brand and website were launched by Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar T.D. at an event hosted by Tallaght University Hospital Foundation (TUHF) in the Museum of Modern Literature (MoLI) in September 2022.
The event brought Ireland’s foremost business leaders, policymakers, and health innovators together to mark Innovate Health TUH’s first year in establishing and growing Tallaght University Hospital’s ‘Innovation Model’.
Developing a global brand with substance
Named ‘Innovate Health Tallaght University Hospital’ the innovation centre’s singular aim is to revolutionalise healthcare here and across the globe.
This new breed of MedTech will facilitate idea generation, problem-solving and implementation while focusing on key areas such as brain health, chronic diseases and ageing. By combining new ideas with digital health technology they will enhance the delivery of healthcare. In doing so, Innovate Health TUH will provide better outcomes for patients.
Working closely with Ringers, a new digital brand, positioning, visual language and website was delivered for Innovate Health Tallaght University Hospital.
The new website encompasses the brand vision, the depth of expertise in the innovation centre’s team leadership and the centre’s success to date. The digital product profiles alumni technology ideas and partnerships and gives clear and concise access to stakeholders on how they can work with the brand.
Oisín Hurst WONDR
By utilising aspects of the hospital’s heritage and reputation, we created a living, breathing innovativion brand that communicates ambition, experience and expertise.
Every year Awwwards hold a conference in an iconic city to bring the global design community together with inspirational talks on trends, new technologies and provocative thoughts to create discussion.
Over two days we heard from designers, developers and digital experts from across the globe who gave fascinating insights on what’s happening next, here are our key takeouts from the event.
3D Web Experiences
3D Web Experiences
To 3D or not 3D? That, as it happens, is a complicated question.
Nothing quite compares to the impact of well crafted 3D experience, be that through video or WebGL. Paired with great content and presented with compelling motion design, 3D has the power to cut through and create genuinely engaging digital experiences. But, they come at a cost.
The additional processing power to serve and run such experiences is coupled with a greater awareness that 3D and motion design are inherently less accessible.
In the same way packaging designers have evolved to consider environmental and user impact, so too should digital designers when considering what creative tools to employ and deploy.
At the same time digital designers are finding access to 3D software, motion graphics and webGL (through ThreeJS etc) is becoming easier and more ‘designer’ friendly. In addition, the spectre of the meta-verse is driving us towards more, not less 3D.
In other words, these forbidden fruits are increasingly reachable. Their demand also seems to be increasing. But just because we can, doesn’t mean we should. As always, the experiences we create must serve the brand and the message, not the latest fad or tools we have to hand.
Expression through motion design
Motion is something that can have a phenomenal impact on any website, creating focus around key areas, not only making it more interactive for the user but giving the brand life and personality to evoke positive emotion.
We like to use motion to draw users attention & provide feedback on their progress where possible, but it’s critical to ensure motion never hinders functionality but adds to the user experience.
Likha Aesthetic Clinic uses subtle motion design to build empathy with the user. This site has been benchmarked by Awwwards for mobile excellence, due to the fact whilst we had used motion design to enhance the experience, it did not affect performance on mobile devices.
Balance between science, data & art
Helping users think and feel by finding the balance between science and art is a topic from the event that really stood out to us as well, as it is something that we are passionate about.
We like combining science, data and creativity to create digital products that deliver for both users and brands alike.
A recent example of this was for the 11Onze El Canut App, where we utilised the latest in artificial intelligence to predict user behaviour on our proposed designs for the launch. We then correlated this data against the results of real user testing with over 1,200 people to validate, refine and ensure we had the right user experience that would deliver for everyone.
11Onze were a good example of a brand willing to be brave, as we released openly via the user test what we were going to launch into the market. We weren’t worried by the competition nor were we afraid to hear what customers would think, in fact we welcomed it and took onboard their feedback to deliver something they wanted.
Do the Unexpected
One of the key themes that really struck a chord with us was being brave by ‘Doing something unexpected’.
We strongly agree with this sentiment and why it’s in our company ethos – Clarity & Bravery.
Bravery is something we bring to every digital product we work on. As we highlighted in the case of 11Onze, you can make brave choices with confidence that they will deliver through the use of science, data & art. We always push our client partners to do what is possible and right for their customers and we try to not allow technology to limit our scope but actually empower it.
So next time you hear the word MVP (minimal viable product), try and substitute it in your mind for MLP (most ❤️ lovable product).
📸 Shots from the event
Radiocentre Ireland has been launched to promote the effectiveness of radio/audio to brands, advertisers and agencies in the Republic of Ireland.
Radiocentre Ireland,a newly formed body brought together by RTÉ and the Independent Broadcasters of Ireland, teamed up with ourselves to develop a vibrant digital brand launch that could be used across web and physical events to enable them to showcase the power of radio & audio as a medium.
With over 3.2 million Irish adults listening to the radio every single day, the brand led with a more youthful visual language to better reflect the changing demographics of listeners across Ireland.
"Audio is theatre of the mind, there are endless ways to create something unique that resonates with audiences of all ages."Ciarán Cunningham CEO - Radiocentre Ireland
Bespoke Irish Research
In an era of endless choices for brands & agencies to spend their marketing budgets, Radiocentre Ireland will be commissioning bespoke research to measure the effectiveness of radio & audio in Ireland to demonstrate its return on investment.
According to similar studies in the UK, for every £1 spent by advertisers on radio & audio, on average they get a return on investment of £7.70. The Irish research will look to validate, measure and build trust in the medium to help increase its share of marketing budgets.
The site provides access to special events, latest trends & research reports in order to provide a depth of trustworthy information for brands, advertisers & agencies on the reach and impact of radio & audio as a marketing medium across Ireland.
WONDR is proud to be the winner of Best eCommerce Website at the 25th Annual Spider Awards.
The award recognised the beauty, uniqueness and quality of our delivery for Likha Aesthetic Clinic. This award-winning site has a rich immersive brand experience that was refined using AI testing tools during the design process.
"This award 🥇 recognises that we created something special with intelligence and skill that delivers business results that matter."Dr Juliah Tbarani Founder - Likha Aesthetic Clinic
As the longest-running digital awards programme in Ireland, the Spiders are dedicated to recognising companies and individuals delivering digital excellence.
WONDR was shortlisted for 3 awards and collected the prestigious award on the night for Best eCommerce Website in Ireland.
Oisín Hurst Director of Creative Brand Strategy
eCommerce branding enables businesses to lead with relevance, purpose and character. In doing so it acts as a breakwater, protecting businesses from commoditisation in the digital space.
Serial Award Winner
This prestigious award follows on from Likha Aesthetic Clinic’s recent success at the international Vega Design Awards where it won best website in beauty & cosmetics.
WONDR is proud to announce that it is now a member of ADG-FAD (Asociación de diseñadores gráficos y directores de arte)
The ADG-FAD (Associació de dissenyadors gràfics i directors d’art) are based in Barcelona, Spain and for more than 50 years, its goal has been to promote design and visual communication in Spain’s cultural and economic life.
"We're proud to be part of such a significant association & look forward to contributing to the design community in Barcelona."Dermot O'Shea Founder - WONDR
11Onze x WONDR x Barcelona
WONDR’s collaboration with 11Onze, to foster and grow a fintech community, shares similar values with ADG-FAD of empowering the community with insightful knowledge to enable them to develop further.
The WONDR team plan on sharing our knowledge and expertise with the design community in Spain, especially insights on how we collaborated with 11Onze to create ‘First-ever Fintech Private Social Network‘ in Barcelona.
We recently collaborated with the Deluxe Group to help them launch Pub Óg, an authentic miniature pub experience, handcrafted in Ireland.
Pub Óg creates a personal pub space where memories are created and stories told. Using local materials to craft the interior and artefacts from Ireland’s heritage of beer and spirits, it aims to create the most authentic of pub experiences for you to be host of your own special snug.
Wherever you are in the world, the sweet earthy scent of burning peat will transport you home transported to Ireland.
Pub Óg is the perfect miniature Irish pub with a working bar and an undercounter fridge that holds two kegs. Each Pub Óg has a Smart TV with remote and a sound system for entertainment. There is an overdoor fan and heater suitable for all climates, stable door, windows, outdoor shelves, shingle roof, outdoor and indoor lighting.
Oisín Hurst Director of Creative Brand Strategy
It's fantastic to help bring a premium Irish brand to life, especially one that has such a unique and compelling proposition.
Marketers spend hours trying to grow sales and optimise Google and Facebook ad spends. The solution is Optily, a smart platform that automatically organises and optimises digital advertising campaigns.
To help them launch this innovative new platform, the team at Optily (formally Bionic) tasked WONDR to realise a 360° rebrand, encompassing naming, identity, visual language and digital experience to the US market.
We built a platform by strategically blending user experience and brand storytelling. Turning our attention to the digital experience, we saw an opportunity to take our brand concept of delving deeper and transform it into an engaging, interactive experience.
In addition to product, case study and pricing pages, a robust digital publishing system was incorporated into the website. This provides the brand with an editorialised platform through which to house and share the latest in industry insights and opinions.
Discover more details on the Optily Case Study here.
We recently defined the digital brand experience for Likha Aesthetic Clinic and launched a new website that has received top industry awards & feedback from all over the world.
We’re proud to announce that the website has won recognition for ‘Mobile Excellence‘ from the global awards platform Awwwards (the no.1 organisation for recognising the talent and effort of the best web designers, developers and agencies in the world).
In addition to this, the site also picked up awards from CSSDesignAwards and another from Awwwards for UX & UI design.
The challenge for this brief was to create an experience that focused on the calibre of the treatments, whilst using innovative design & animation techniques to make people feel comfortable, regardless of their age or beauty.
As with all our projects, we lead with a mobile-first approach that has AI integrated into our process. This allows us to test and evaluate designs in real-time using data that matches the behaviour of over 93% of humans.
Whilst we put a lot of effort into the mobile experience, the desktop experience isn’t bad either 😜.
A detailed cases study for Likha Aesthetic Clinic will follow soon.
Optily (formally Bionic) is the only single-click ad spend optimizer for eCommerce. Their platform assists eCommerce businesses in spending smarter with instant recommendations across Facebook, Instagram, Google Search, YouTube & Google Display Network.
To help them launch this innovative new platform and expand into the US market, the team at Bionic tasked WONDR to help them realise a 360° rebrand, encompassing naming, identity, visual language and digital experience.
Oisín Hurst Director of Brand Strategy
We've been collaborating with Optily for a while now, so we know well what the product can do for brands. This made it easier for us to deliver a new platform that will help them expand globally.
The result is a new digital platform that has been built on WONDR’s CMS which enables the Optily team to editorialise their site as they see fit. WONDR also provided a design system that inspired and guided Optily’s internal teams. It is now used as a guide to design their wider suite of products, from videos to social advertising.
You can see the full details of the project here.