WONDR were a sponsor at DE{CODE}, WP Engine’s Virtual Developer Conference, which took place on 23/24 March 2023.

Over 4,000 attendees from across the globe comprised of developers, designers, marketers, and other tech enthusiasts attended the event to learn about the latest trends and technologies in the WordPress ecosystem.

Here’s our takeouts from the event:

Technology is shaping the power dynamics

One of the most discussed topics at the conference was ‘how technology has shaped the power dynamics between designers, developers, and marketers’. Speakers shared insights into how these roles have evolved over time, and how they are now collaborating more closely than ever before to create successful websites and digital experiences.

WordPress’s latest advancements in low-code/no-code solutions through the WordPress Block Editor and Full Site Editing provide endless possibilities for our clients. We use this for many of our client deliveries as it allows for a faster development cycle and enables many different resources to contribute to the project at the same time, especially as you move into content editorialisation & UAT.

We have built up a vast library of re-usable, open-source components that significantly speed up development and allow our team and clients to have greater insight into rapid branding and content editorialisation. We’re thrilled to leverage these capabilities to deliver even more innovative and effective digital products for our clients.

Maximizing Conversions to drive revenue

A key topic we passionately agree with it is how to increase revenue by simplifying payment processes, using smart reporting, and optimising websites for better performance.

• On average, a consumer makes 19 online transactions per year.
• Although standard credit cards may be the most user-friendly way to shop online, it could be beneficial to offer multiple payment methods in order to address the high percentage (70%) of online cart abandonment and to simplify the overall checkout process.
• Offering multiple payment methods can address high cart abandonment rates and make the checkout process easier.

Simplifying the cart system and minimising distractions can also help increase conversions by minimising distractions. Streamlining the checkout process, including payment options, can lead to a better user experience and reduce cart abandonment.

Going Headless

We were particularly interested in the headless WordPress discussions at the conference. Separating the back-end and front-end of a website with this approach offers numerous benefits, including superior flexibility, scalability, and performance. 

For developers focused on headless builds, an Atlas Sandbox account, Atlas Blueprints, and Faust.js all provide excellent opportunities for exploring the possibilities of headless WordPress. Using Frost and Genesis, builders that encapsulate Block Editor or Full Site Editing tools to support any project workflow, including patterns, themes, and custom blocks is small all the way up to enterprise solutions

We’re always looking for new ways to improve our workflows, and headless WordPress offers us a wealth of opportunities. We’ve delivered headless WordPress experience with tools like Atlas Sandbox account, Atlas Blueprints, and Faust.js, which provide an excellent starting point for developers focused on headless builds.

We discussed this topic in more detail as part of an expert panel at WP Engine’s Ignite event.

Robust Privacy & Security

The changing privacy landscape and its impact on websites was also a key topic at DE{CODE}. With updated regulations and user expectations, it is more important than ever for websites to prioritise privacy and security. 

Speakers discussed best practices for protecting user data and shared insights on how to comply with privacy regulations.

We find WP Engine to be a very robust and secure platform that we’ve successfully used for large fintech & insurance clients where security is paramount. Coupled with partners like Cloudflare we find WP Engine to provide excellent support and reassurance to any clients looking at it as alternative to other providers.

For more on the latest trends and technologies discussed at DE{CODE}, view here.

WONDR has recently expanded its offering into the UAE market having successfully delivered cutting-edge digital products for clients across the US, Ireland, Spain & UK.

Our approach to digital products is global, incorporating the best of international design and technology trends to provide our clients with cutting-edge solutions.

WONDR is already delivering for clients in the UAE by defining the vision & roadmap for their business as well as developing engaging digital experiences for their customers.

The emirate’s vibrant economy and commitment to innovation make it an attractive destination for businesses looking to expand their operations in the Middle East. WONDR have recognised this potential and we are actively building our client base in the Middle East to help businesses in the region succeed in an increasingly digital world.

About Us

Our work is globally benchmarked by the world’s most trusted technology brands, most recently we have been featured in global cases studies by Microsoft, Liferay & WP Engine.

We have a proven portfolio of work that has delivered significant revenue uplifts for our clients as well as being recognised by the world’s most prestigious design programmes such as the Webby’s & the UX Design Awards.

Learn more about our 3 step process and how we work.

WONDR joined an expert industry panel to share our views on accelerating innovation at WP Engine’s Ignite event in London.

WP Engine welcomed top agencies and brands at the Londoner Hotel to showcase new product features and more specifically to discuss the possibilities of building cutting edge digital products on WP Engine, the world’s most trusted enterprise WordPress platform.

As part of the expert panel we shared insights on how our process has enabled brands such as 11Onze & Irish Heart Foundation to achieve incredible business results as well as being recognised for digital excellence by award programmes across the globe.

WONDR was represented by Director of Product, Peter Delaney, who also shared insights on how we have delivered headless solutions for clients and the opportunities and challenges this has brought. WONDR has developed a design led development process that enables brands to fast track digital transformation programmes.

At the event WONDR were also invited by WP Engine’s Velocitize Magazine to film video interviews sharing our predictions on the future of the industry, digital wallets & of course wordpress.

WP Engine  x  WONDR

WONDR is a trusted partner of WP Engine, the world’s most trusted enterprise WordPress platform that delivers stability, performance & security.

Over 1.5 million sites are now powered by WP Engine with approx 8% of all web users passing through a site using the platform.

Our recent work for 11Onze & Irish Heart Foundation have both been benchmarked by WP Engine as examples of global digital excellence on the platform.

Delivering a great digital customer experience is no easy task. Here’s how KBC Bank Ireland and its Head of Digital Channels, Paul Flynn, set out on a mission to ensure that their customers would get the best possible experience through their website.

“Putting the customer experience at the heart of the plan was my main priority.”

The customer champions

Paul set out on a journey to do this by firstly finding like-minded champions of the customer across the organisation. They were all digital natives, used to online experiences that are fast and easy to use, and would not offer anything less to their customers.

They were creative people and were winning over the hearts and minds of their teams by elevating IT to be about the customer, and making their decisions based on data. People found their approaches fresh and innovative, and he knew that he needed them in my team.

Paul brought them together from across the organisation, from marketing to the legal and data teams — forming an extended team of customer champions. They created a plan to replace the existing website with one that delivers a superior digital experience for their customers.

With help from WONDR (specialists in Digital Product Design) they collected all the information needed for the project and converted stakeholders to collaborators by enlisting them as advisors. WONDR created a beautiful new design language for the website and selected Liferay, a cloud-enabled digital experience platform as the foundation for the new solution.

We listened to what customers wanted

The digital champions took feedback from customers on board when working on the new enhanced site. Customer feedback showed them that the site had too much jargon, used language that did not relate to the customer, calculators were hard to use and finding the information they were after was difficult.

Taking this on board, KBC worked with WONDR to define 8 personas with needs and goals; and offered key insights for each. They then mapped out the steps on the journeys, and designed an experience that would maximise good emotions, eliminate pain points and feel familiar to the customer.

But they wanted more, and found ways for their brand to shine as part of the digital experience. Armed with a powerful new technology, a detailed plan, a compelling vision and lots of excitement, the team went to work.

Making the complex, simple

The customer champions approached the project in a new way . They would work in a real agile way instead to get the project off the ground.

They would deal with complexity and uncertainty by working out the finer details as the project went on and rely on the talent of the team to adapt as needed. They brought in Webtown, a customer-centric software development company.

By putting in the Liferay digital experience platform as a foundation they managed to get a more up-to date starting point for the website development. This offered faster speed, better accessibility and mobile support out of the box.

While rebuilding the calculators on the site using the new design, the team were able to leverage the developer’s experience to reverse-engineer what was there to re-create the calculators in a way that gave the website administrators more control while making the website easier to use for customers.

The customer champions developed new, enterprise-ready ways of working for the development. They brought in cloud-based technology that enabled them to develop safely and release frequently.

Then they introduced better practices for documentation, accessibility and data quality management in the team. This led to a higher quality experience and vastly improved usability, because they continued to improve and iterate on the experience while the project went on. This would also make sure the solution would stand the test of time.

The customer champions had all rallied behind the vision to make decisions based on data and give the customers what they wanted, so were able to take decisive action when needed.

The Outcomes

The new solution was very well received. Customer feedback highlighted that the new experience was really easy to use and helped them make decisions.

30% Conversion Rate Increase
The new website outperformed the old one with a 30% higher conversion rate, so the project paid itself back really quickly.

Call Centre Efficiency
The call centre staff were saving time because customers gave them the right information.

Would you like to see more?

• Visit the KBC website
• Learn more about the development methodology applied by Webtown-group.com/KBC.
• Learn more about LifeRay.

In changing times like today, client retention is more crucial than ever.

ESB Energy saw an opportunity with the company’s rebrand to consolidate three websites, improve the digital experience and increasing conversion rates for EV, B2C and B2B customers.

This was the challenge for Irish electricity giant ESB in the UK market, which provides power to more than 100,000 homes each day in the UK. With 100% renewable electricity, the company offers competitive prices and over 90 years of industry experience. The goal was to launch ESB Energy as a digital-first experience and grow the brand through easy to complete sign up flows.

WONDR focused on planning a design system that could work across all digital touch points. We designed the experience across the product site, acquisition funnels and customer portal across mobile, tablet and desktop.

With clarity and a collaborative team approach, we delivered a quote journey with a 95% form completion rate and a customer portal which over 86% of customers used.

Find the detailed cases study for ESB Energy here.

By putting the user in the centre of the experience to simultaneously increase online revenue by 165%.

At FBD Insurance, Ireland’s largest Irish-owned insurer protecting Irish consumers, farmers, and businesses for over 50 years, they had a specific problem on their site. They wanted to transform the entire digital platform into a core revenue-generating channel that puts customers and their needs at the very centre of the experience.

We brought all aspects of our work together through the user interface design. We were careful not to let the visual design affect the highly attuned customer journeys and UX design.

To reflect FBD’s compelling brand positioning of ‘Protection, it’s in our nature’. We integrated a publishing platform. This enabled FBD to share helpful claims advice, safety initiatives and community programs.

WONDR’s strategy and process directly led to significant increased conversions and renewals, including a 164% increase in new business policies sold online, among others.

By auditing, benchmarking and prototyping, we developed a best-in-class user experience roadmap.

Do you want to know more details? Read our Case Study here.

A better brush doesn’t make you a better artist. After all it’s simply a tool. And as with all tools and innovations, what’s more important than the technology itself, is knowing how and when to use it.

Ensuring that the innovation augments and supports your creative process. Employing it with purpose and precision to refine, but not dictate, your vision. And so it is with AI.

For the last year, WONDR have been practicing design with AI technology embedded directly into our flows and processes. We now predict, with up to 95% accuracy, how real users are going to perceive and interact with our designs and our technology choices.

This allows us to challenge and validate the instinctive decisions all designers bring to products. Though these choices are borne from experience and intuition, they are not beyond question, or improvement. In this way AI acts as a sense-check. An impartial, data-rich challenger providing us with accurate feedback and clear opportunities to refine our work.

We’ve always relied on user testing to validate our approach. This will continue. AI is not quite human, yet. However by harnessing it we have sped up our design process, reduced risk and reduced cost for our clients. Not bad for a new brush.

Econsultancy recently shared a post called ‘Four online experiences that impressed me during lockdown (and what brands can learn from them)’ and our client Pet Drugs Online were listed as one of the four.

We’ve worked with this brand for a number of years to reimagine their digital brand experience which led to the design of their eCommerce platform built on Magento.

Considerable thought was given on improving the whole user experience and it was a delight to see the author to pick up on the details we worked hard on and that have delivered such strong results for the brand that made them the No 1 Pet Care brand in the UK.

If you want to know a little more behind the project you can read a more detailed interview on the story behind it all. Alternatively you can view the case study where there’s plenty of lovely pictures of pets.

Experience is everything. This is the brand promise of The Loop, the Irish-owned travel retail company. They appointed us to refresh their eCommerce experience to drive online traffic and revenue. 

Dublin Airport saw a total of 32.9 million passengers in 2019, so converting those in-store browsers to online shoppers is a key challenge The Loop wanted to meet head on. 

Our team ran extensive discovery workshops to inform customer journeys resulting in refreshed UX/ UI designs to help increase conversion. These learnings are also reflected in peak-season social activations, tying together the convenience of the click-and-collect service with the wide range of luxury products on offer. 

While The Loop is synonymous with Dublin and Cork airports, we will be helping them to launch new enhanced eCommerce sites for New Zealand and Canada markets as they look to expand their business on a global scale through digital. 

They welcome you home. They purr, they bark, they chirp. Some of them get you up for a brisk walk on a crisp Winter morning when all you want to do is stay under the duvet. They’re dependent on you when they’re sick and hungry.

All across the globe, pets are cherished companions and owners do what they can to Love Them Well. This is the insight that helped us make the online pet medicine retailer, Pet Drugs Online the best performing Magento eCommerce site in the world.

Although the business was performing well as an eCommerce platform, the real challenge was to stand out in the market and build trust with new consumers. We partnered with the client team to define their digital brand & user experience design in order to build trust, make the purchase of pet medicine easier with overall goal of increasing the online revenue.

For WONDR, delivering results for eCommerce clients is all that matters.

Just a year and a half later Pet Drugs Online have seen significant revenue uplift from investment in the UK, ahead of a European roll out plan.

Defining business goals

For WONDR it started with in depth discovery sessions to understand the business, its systems & people, listening to all staff members and compiling a coherent plan to set the project in motion.

Just simply having functional digital transactions is not enough anymore, building brand trust and an emotional experience is critical as it has always been for brands, just the technology has changed.

Working with a progressive minded culture that Neil has built in PetDrugsOnline gave us the opportunity to demonstrate that setting your digital brand right is just as important as getting your UX journeys nailed. We know how to help brands deliver great customer experiences that make significant uplift to brands online revenue.

Setting the brand

As part of the process we helped define the brand positioning of ‘Love Them Well’ and created the brand system for all digital channels. This included brand mark refinement, typography, UI styling, photography guidance, patterns, eCommerce component styling, as well as a complete set of social and video templates. This set in place a simple set of guidelines for the in house creative team to implement.

Building a richer user experience

We researched this brand and user experience extensively to get a solid understanding of what the opportunities were there to deliver better customer experiences and increase revenue.

Dermot explains, “The brand had a reasonably good conversion rate, however it was clear from research that the PDP and checkout pages needed particular attention. We had to make the process of uploading prescriptions easier and remind people that this is all for the love of their pet, so finish the journey.

We carried out extensive user research which included GA analysis, user video analysis, stakeholder interviews as well as one to one sessions with customers to establish what works best for the them.

We prototyped fast, tested with the call centre staff & real customers as we went to refine and adapt the user experience. This was invaluable as it allowed us to make modifications to help us refine the checkout in particular. The financial success today as a result of this, speak for themselves.

Putting design into motion

Oisin Hurst, WONDR Creative Director says, ‘After we set the brand we created a cloud based tool kit which allowed all of the integration team and 3rd party tools to access one central library to get all the brand assets and styles. This made iterating new features and rollout of front end much faster than traditional methods.’

Setting emotion on the website was important and we did this through video, imagery, typography, copywriting and colour palette to communicate the brand proposition.

The prescriptions journey was designed to be effortless, leading with in site search to help customers find what they needed faster. To create a richer, topical and genuinely useful experience we created an advice centre for users to discover pet-care tips and related, relevant products.

Video content is critical for mobile and we build a system to allow the brand to launch the platform and refine core propositions, guided by three pillars, Trust, Convenience and Value.

A partnership for success

Partnering with clients for product management can’t be underestimated. We helped the team to brief, document and liaise with the chosen integration partner.

Understanding the development process, we assisted the Product Owner in Pet Drugs Online, pushing as much functionality into the first release as possible and worked closely with the team using Confluence to set the project and manage its delivery.

Creating a lasting bond

The brand invests heavily in PPC and SEO but to complete the journey we needed to build audience engagement and real connection. In a move away from generic posting we devised a campaign that would build trust and emotional connection. Brought to life through some simple social video advertising that struck a cord with pet owners.

We helped set the media strategy working with Facebook API partner to build lookalike audiences based on their email database to reach new customers and revenue opportunities for tangible ROI.

See the results (and more cute pets) on the live site here.

Read our case study on the project here.