We’re accelerating brands by designing cutting edge experiences to launch & promote tourism businesses.

We bring clarity to tourism products, enabling businesses to accelerate innovation through brave choices that drive revenue generation and set them apart from their competitors.

Experienced in  #Digital Museums  #Boutique Hotels  #Unique Experiences

World Class Travel


Creating a Digital Home for a Global Rebrand, signalling a fresh chapter for ARI.


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Premium Experiences

Pub Óg

We recently collaborated with the Deluxe Group to help them launch Pub Óg, an authentic miniature pub experience, handcrafted in Ireland.


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Internationally awarded for innovative design

Digital Luxury

Cliff at Lyons Hotel

The role of digital was to translate their premium positioning, refinement and attention to detail into a compelling digital experience for three luxurious 5 Star Boutique Hotels


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Accelerating innovation through Clarity +Bravery

Tourism LAB+

Award Winning

Our Tourism LAB+ process is a design accelerator that enables businesses to clarify, visualise and market test brave innovative ideas using clever use of technology.

Why this process delivers

  • Accelerates innovation
  • Achieves business goals
  • Validates success with real customers
  • De-risks investments
  • Utilises efficiency
  • Validates standards
  • Reduce costs/risks on the development of digital products.

The Outputs

  • Stakeholder Alignment
  • Finalised Product Strategy & Roadmap
  • AI User Testing
  • High Fidelity Prototype
  • User Testing & Validation
  • Vibe Video
  • Detailed Implementation Plan

A trusted partner

A trusted partner

Once the culture LAB+ sets the vision, we can follow through to CRAFT the detail for all user journeys. We can also source, manage & deliver the technology BUILD if required.

Let’s chat

If you would like to learn more about Tourism LAB+ or speak to us about a commission please contact:

New Music Dublin