Branding Ireland’s most eclectic and exciting music festival to inspire curious minds and adventurous souls.
Our central creative challenge was how best to capture and communicate the energy and spirit of a festival which crosses all musical genres and tastes. Critically, the festival needed to achieve visual recognition.
The answer came to life with the development of a responsive brandmark, that could react and reflect the character of each musician, group and arrangement.
New Mus Dub comes to life with music, much in the same way listeners do. This became the centre-piece of the digital experience.