A new home for a global rebrand
CLIENT ARI INDUSTRY Travel Retail TECHNOLOGIES WordPress Microsoft Azure CRAFT DELIVERABLES - Benchmarks and best practice examples - Concept Design & UI Prototype - Design Presentation - User Testing - UI Library & Documentation
LAB+ DELIVERABLES - Competitive & Benchmark Research - User Research - Analytics, heatmaps & video analysis - Personas & Empathy Mapping - Customer Experience & User Journeys - User Experience Design - Tone of voice - Development - User Testing - Website Design BUILD DELIVERABLES - Front End Development - Back End Integration - Content Editorialisation - User Acceptance Testing - CMS training for ARI users
From retail expertise
to digital excellence.
ARI is a well-known airport retail operator with a rich history spanning over 70 years. Recently, the company launched a new website and underwent a global rebrand, signalling a fresh chapter for the company. ARI’s upgraded digital home boasts a modern and user-friendly design, with improved navigation and functionality that makes it easier for customers to access information about the company’s products and services.
New Features. Simple
The new design features a simplified layout with clear product categories and easy-to-use search functionality. Additionally, the site has been optimised for mobile devices, allowing customers to easily browse airport available stores before they fly. By improving the user experience, ARI hopes to increase awareness on airport services and better serve their customers.
Consistent Brand Identity
Across All Touch Points.
Another key aspect of the ARI website redesign was to enhance the overall brand experience. The new design incorporates the company’s branding and messaging in a more cohesive and visually appealing way. By creating a consistent brand identity across all touch points, ARI hopes to build stronger connections with customers and increase brand loyalty.
Overall, the new website design is a significant step forward for ARI, allowing them to provide top tier service in the increasingly competitive world of travel and tourism.
The enhanced digital experience also highlights ARI’s commitment to sustainability, with information about the company’s efforts to reduce waste and promote eco-friendly practices. Overall, the new ARI website is a visually appealing and informative platform that effectively communicates the company’s global presence and dedication to providing exceptional customer experiences through hyper-connectivity and convenience.
Find Out More
If you would like to learn more about the ARI project or speak to us about a commission please contact: