Showcasing the Epic Irish Journey.
CLIENT Epic Ireland INDUSTRY Tourism
DELIVERABLES - Digital Strategy - User Research - User Experience Design - User Interface Design - Art Direction & Motion Design TECHNOLOGIES - WordPress CMS - Tito - PHP - Bootstrap - jQuery - Slick JS - YouTube API
EPIC Ireland is Dublin’s dramatic new 21st century visitor experience that showcases the unique global journey of the Irish people. We were tasked to develop the digital strategy and experience to help launch the attraction in its teaser stage.
Creative Strategy & Digital Experience
The role of digital was to excite the audience, encouraging them to consider Epic Ireland as a compelling visitor experience, once opened. However as the exhibits we still under construction during the initial website launch, the creative team did not have access to exhibit imagery or video. Rather than viewing this as a limitation we saw it as a chance to focus on the underlying purpose of Epic Ireland, to educate and connect.
We carried the spirit of the visitor destination into the digital space by creating emotional impact through imagery, rich stories and sound design.
Motion design allowed us to visually connect stories together into a single emotional narrative, emphasising how Irish people are connected to each other across the world, and across time.
TheFWA site of the day
Awwwards site of the day
CSSDA site of the day
Find Out More
If you would like to learn more about the Epic Ireland project or speak to us about a commission please contact: