WONDR are proud to have collaborated with The Design and Crafts Council of Ireland to launch their new digital hub.

The Design and Crafts Council of Ireland (DCCI) embarked on a journey of transformation, emerging with a powerful new digital home that embodies the sheer quality of Irish design culture.

DCCI serves as the national agency for the commercial development of Irish designers and makers, stimulating innovation, championing design thinking and informing Government policy.

Who better to partner with on this digital redesign than WONDR, who have been recognised as the ‘best in Ireland’ and in the ‘Global top 10′ agencies two years running for their innovative digital designs.

This partnership aimed to streamline DCCI’s online presence and deliver a truly immersive user experience.

It was important for the digital platform to not only stimulate innovation and champion design thinking but also inform government policy, all while elevating Ireland’s rich culture of design and craft to global recognition.

The power of design was harnessed to strengthen DCCI’s digital identity, aligning WONDR’s expertise in designing innovative digital experiences and the DCCI’s commitment to fostering innovation, nurturing design thinking, and shining a global spotlight on the legacy of Irish design and craft.

WONDR introduced a unified visual language that now defines the DCCI brand online. Through strategic integration of images, videos, and editorial craftsmanship, the website has been transformed into an artistic canvas that showcases the brilliance of Irish crafts, in perfect harmony with DCCI’s vision.

Captivating narratives took centre stage, shedding light on DCCI’s ceaseless activities, advocacy, and educational initiatives, all while highlighting the accomplishments of DCCI’s talented members and makers.

DCCI’s enhanced online presence is now poised to effectively convey the depth of design and craftsmanship in Ireland, even to the highest echelons of government.

The website stands proudly on a foundation of flexible and accessible enterprise-ready technology, future-proofing DCCI for what’s to come.

This adaptable infrastructure allows DCCI to host activation and campaign websites for sub-brands like Design Week and Future Makers, all from a single system, saving time and reducing future costs.

WONDR are proud to have collaborated on the creation & launch of LUMA Vision – the future of cardiac imaging.

Formerly known as OneProjects, LUMA Vision embarked on a journey of transformation, emerging with a powerful new brand that embodies its values, ambitions and their groundbreaking products.

The rebrand included an updated website that aligns with its mission, engages stakeholders, and improves user experience.

In line with its mission to build a future in which Cardiologists and Electrophysiologists have unparalleled insights into their patients’ well-being through innovative healthcare technologies. Its vision is to enable medical professionals to save lives through exceptional decision-making accuracy.

To realise this vision and elevate its brand to new heights, LUMA Vision sought out WONDR’s expertise to breathe life into a new identity that would position LUMA Vision as an industry leader and champion of innovation.

Through a collaborative process, WONDR and LUMA Vision meticulously identified their target audience, carefully crafted a unique brand positioning, and defined the brand’s core behaviours and messaging. Their shared dedication and relentless pursuit of excellence culminated in the birth of a brand that authentically captures the essence of LUMA Vision.

The logo design concept revolved around the powerful idea of dimensional data and insight. Visually represented by skillfully layered panels, the design evokes a sense of depth, symbolising LUMA Vision’s ability to unlock profound understanding within the medical field.

In parallel with the design, the team diligently worked on the new name, ultimately landing on the perfect moniker: LUMA Vision. As if destined, the new brand name effortlessly integrated into the meticulously crafted brand world, completing the final piece of the puzzle.

The future has never looked brighter for LUMA Vision armed with a new and captivating brand identity that sets them apart in the market and propels them towards a future of unprecedented success.

Tallaght University Hospital (TUH) & its Foundation (TUHF) have launched a new brand to help deliver innovation in the Med Tech space.

The Innovate Health Tallaght University Hospital brand’s aim is to attract both domestic and international investors/partners to allow the centre to continue its work.

Originally launched in 2021, Innovate Health TUH aims to attract potential investors and partners in a competitive market which includes household names like the Mayo Clinic, Harvard Medical School and Stanford Medical School.

To reflect the ambitious nature of this funding drive, the new brand and website were launched by Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar T.D. at an event hosted by Tallaght University Hospital Foundation (TUHF) in the Museum of Modern Literature (MoLI) in September 2022.

The event brought Ireland’s foremost business leaders, policymakers, and health innovators together to mark Innovate Health TUH’s first year in establishing and growing Tallaght University Hospital’s ‘Innovation Model’.

Developing a global brand with substance

Named ‘Innovate Health Tallaght University Hospital’ the innovation centre’s singular aim is to revolutionise healthcare here and across the globe.

This new breed of MedTech will facilitate idea generation, problem-solving and implementation while focusing on key areas such as brain health, chronic diseases and ageing. By combining new ideas with digital health technology they will enhance the delivery of healthcare. In doing so, Innovate Health TUH will provide better outcomes for patients.

Working closely with Ringers, a new digital brand, positioning, visual language and website was delivered for Innovate Health Tallaght University Hospital.

The new website encompasses the brand vision, the depth of expertise in the innovation centre’s team leadership and the centre’s success to date. The digital product profiles alumni technology ideas and partnerships and gives clear and concise access to stakeholders on how they can work with the brand.

Radiocentre Ireland has been launched to promote the effectiveness of radio/audio to brands, advertisers and agencies in the Republic of Ireland.

Radiocentre Ireland,a newly formed body brought together by RTÉ and the Independent Broadcasters of Ireland, teamed up with ourselves to develop a vibrant digital brand launch that could be used across web and physical events to enable them to showcase the power of radio & audio as a medium.

With over 3.2 million Irish adults listening to the radio every single day, the brand led with a more youthful visual language to better reflect the changing demographics of listeners across Ireland.

Bespoke Irish Research

In an era of endless choices for brands & agencies to spend their marketing budgets, Radiocentre Ireland will be commissioning bespoke research to measure the effectiveness of radio & audio in Ireland to demonstrate its return on investment.

According to similar studies in the UK, for every £1 spent by advertisers on radio & audio, on average they get a return on investment of £7.70. The Irish research will look to validate, measure and build trust in the medium to help increase its share of marketing budgets.

The site provides access to special events, latest trends & research reports in order to provide a depth of trustworthy information for brands, advertisers & agencies on the reach and impact of radio & audio as a marketing medium across Ireland.

We recently collaborated with the Deluxe Group to help them launch Pub Óg, an authentic miniature pub experience, handcrafted in Ireland.

Pub Óg creates a personal pub space where memories are created and stories told. Using local materials to craft the interior and artefacts from Ireland’s heritage of beer and spirits, it aims to create the most authentic of pub experiences for you to be host of your own special snug.

Wherever you are in the world, the sweet earthy scent of burning peat will transport you home transported to Ireland.

Pub Óg is the perfect miniature Irish pub with a working bar and an undercounter fridge that holds two kegs. Each Pub Óg has a Smart TV with remote and a sound system for entertainment. There is an overdoor fan and heater suitable for all climates, stable door, windows, outdoor shelves, shingle roof, outdoor and indoor lighting.

Barra, Emma, Ophelia, Darwin…some of the more memorable Irish storms in recent years. Storm season can mean fallen power lines, a delay in planned maintenance and, ultimately, disruption to electricity supply.

In the era of remote-first working, ESB Networks is under even more pressure to keep their customers informed so they can minimise the impact on their day.

Enter PowerCheck. It’s the application that provides the public, businesses & the media with real-time fault information on all major electricity faults across Ireland.

In 2020, the ESB Networks team identified that PowerCheck needed new functionalities, so we worked alongside them and their development partners to create a user-friendly, intuitive application that was accessible for all.

Delving into analytics highlighted that over 88% of users access PowerCheck on their mobile devices. This makes sense as most people in a power outage may be relying on their mobile data to access the internet resulting in thousands of users trying to access Powercheck at the same time.

From the get go, the ESB Networks team were very cognisant of keeping the user at the centre of every decision as otherwise their call centres might experience surges in demand when people lose power.

We ran nationwide user testing to gather opinions from residential, commercial and farm customers to ensure the design answered their needs when their power went out, therefore reducing the pressure on the call centre.

While the application is constantly evolving in line with user needs, the PowerCheck application is now live and ready to guide Irish people through the next storm season.

We’re always looking to bring innovation to every collaboration that we do through our LAB+ model.

Sometimes we use this model to look at emerging technologies or existing ones that need a transformation and imagine what is possible.

We highlighted the ‘Music Industry’ as an example of a sector that has been digitalised to a point where ‘the soul‘ has been lost.

Recently we purchased a U2 hoodie as part of the ‘All that you can’t leave behind’ 20th anniversary. The customer journey didn’t deliver an exciting end-to-end fan experience. It followed the usual expected e-Commerce journey, no different to purchasing books or electronics online.

It got us thinking that there is a huge opportunity to transform this by creating an immersive experience for bands, teams and sportspeople who have a huge cult following like U2 do.

We ran our own internal workshops and came up with the idea ‘U2 By You’.

We understand the great reach and flexibility digital apps like Spotify bring, however some things have been lost. Our proposition has been designed to bring fans together as a digital community to share experiences, memories, experience exclusive band material and allow them the chance to contribute to a vast neural network of U2 memories from across the globe.

The results of this is an idea that helps to bring a richer experience for loyal fans where they can also watch concerts, listen to the back catalogue, merchandise and tours in a new manner that has never been done before.

We also put together a special landing page where you get a quick overview before downloading the presentation we shared directly with the band themselves, which we received very positive feedback on.

We’re sharing our concept presentation as fans and would love to hear what you think about #U2byYOU on Linkedin or Twitter.

Delivering a great digital customer experience is no easy task. Here’s how KBC Bank Ireland and its Head of Digital Channels, Paul Flynn, set out on a mission to ensure that their customers would get the best possible experience through their website.

“Putting the customer experience at the heart of the plan was my main priority.”

The customer champions

Paul set out on a journey to do this by firstly finding like-minded champions of the customer across the organisation. They were all digital natives, used to online experiences that are fast and easy to use, and would not offer anything less to their customers.

They were creative people and were winning over the hearts and minds of their teams by elevating IT to be about the customer, and making their decisions based on data. People found their approaches fresh and innovative, and he knew that he needed them in my team.

Paul brought them together from across the organisation, from marketing to the legal and data teams — forming an extended team of customer champions. They created a plan to replace the existing website with one that delivers a superior digital experience for their customers.

With help from WONDR (specialists in Digital Product Design) they collected all the information needed for the project and converted stakeholders to collaborators by enlisting them as advisors. WONDR created a beautiful new design language for the website and selected Liferay, a cloud-enabled digital experience platform as the foundation for the new solution.

We listened to what customers wanted

The digital champions took feedback from customers on board when working on the new enhanced site. Customer feedback showed them that the site had too much jargon, used language that did not relate to the customer, calculators were hard to use and finding the information they were after was difficult.

Taking this on board, KBC worked with WONDR to define 8 personas with needs and goals; and offered key insights for each. They then mapped out the steps on the journeys, and designed an experience that would maximise good emotions, eliminate pain points and feel familiar to the customer.

But they wanted more, and found ways for their brand to shine as part of the digital experience. Armed with a powerful new technology, a detailed plan, a compelling vision and lots of excitement, the team went to work.

Making the complex, simple

The customer champions approached the project in a new way . They would work in a real agile way instead to get the project off the ground.

They would deal with complexity and uncertainty by working out the finer details as the project went on and rely on the talent of the team to adapt as needed. They brought in Webtown, a customer-centric software development company.

By putting in the Liferay digital experience platform as a foundation they managed to get a more up-to date starting point for the website development. This offered faster speed, better accessibility and mobile support out of the box.

While rebuilding the calculators on the site using the new design, the team were able to leverage the developer’s experience to reverse-engineer what was there to re-create the calculators in a way that gave the website administrators more control while making the website easier to use for customers.

The customer champions developed new, enterprise-ready ways of working for the development. They brought in cloud-based technology that enabled them to develop safely and release frequently.

Then they introduced better practices for documentation, accessibility and data quality management in the team. This led to a higher quality experience and vastly improved usability, because they continued to improve and iterate on the experience while the project went on. This would also make sure the solution would stand the test of time.

The customer champions had all rallied behind the vision to make decisions based on data and give the customers what they wanted, so were able to take decisive action when needed.

The Outcomes

The new solution was very well received. Customer feedback highlighted that the new experience was really easy to use and helped them make decisions.

30% Conversion Rate Increase
The new website outperformed the old one with a 30% higher conversion rate, so the project paid itself back really quickly.

Call Centre Efficiency
The call centre staff were saving time because customers gave them the right information.

Would you like to see more?

• Visit the KBC website
• Learn more about the development methodology applied by Webtown-group.com/KBC.
• Learn more about LifeRay.

In changing times like today, client retention is more crucial than ever.

ESB Energy saw an opportunity with the company’s rebrand to consolidate three websites, improve the digital experience and increasing conversion rates for EV, B2C and B2B customers.

This was the challenge for Irish electricity giant ESB in the UK market, which provides power to more than 100,000 homes each day in the UK. With 100% renewable electricity, the company offers competitive prices and over 90 years of industry experience. The goal was to launch ESB Energy as a digital-first experience and grow the brand through easy to complete sign up flows.

WONDR focused on planning a design system that could work across all digital touch points. We designed the experience across the product site, acquisition funnels and customer portal across mobile, tablet and desktop.

With clarity and a collaborative team approach, we delivered a quote journey with a 95% form completion rate and a customer portal which over 86% of customers used.

Find the detailed cases study for ESB Energy here.

We’re super pumped to be working with PackagePortal, an app that is changing the delivery logistics industry by providing DeFI for delivery data.

Many E-Commerce brands experience difficulty with securing accurate and reliable customer delivery information, this app bridges this gap.

PackagePortal verifies customer delivery data by incentivising them to scan their delivery labels, rate the delivery & earn a reward for doing so in the form of a crypto token called Port. With this token customers are rewarded for sharing their data in a secure and safe manner.

Founded by JG Whitley (CEO) & Gabriel Chaney (CTO), PackagePortal launched in March 2020 with much hype and positive reviews from around the world. WONDR will work with the team to design the customer experience for V2 of the app & beyond.

The aim is to evolve the app to be a richer digital brand experience that will bring new possibilities and features for both the merchant and user in the future. We can already tell you this is going to be a fantastic design that will surprise and delight people.

You can hear more from the PackagePortal founders on the launch, the V2 app and their wider future on the The Zilliqa Observer Fireside chat below.