We’re always looking to bring innovation to every collaboration that we do through our LAB+ model.

Sometimes we use this model to look at emerging technologies or existing ones that need a transformation and imagine what is possible.

We highlighted the ‘Music Industry’ as an example of a sector that has been digitalised to a point where ‘the soul‘ has been lost.

Recently we purchased a U2 hoodie as part of the ‘All that you can’t leave behind’ 20th anniversary. The customer journey didn’t deliver an exciting end-to-end fan experience. It followed the usual expected e-Commerce journey, no different to purchasing books or electronics online.

It got us thinking that there is a huge opportunity to transform this by creating an immersive experience for bands, teams and sportspeople who have a huge cult following like U2 do.

We ran our own internal workshops and came up with the idea ‘U2 By You’.

We understand the great reach and flexibility digital apps like Spotify bring, however some things have been lost. Our proposition has been designed to bring fans together as a digital community to share experiences, memories, experience exclusive band material and allow them the chance to contribute to a vast neural network of U2 memories from across the globe.

The results of this is an idea that helps to bring a richer experience for loyal fans where they can also watch concerts, listen to the back catalogue, merchandise and tours in a new manner that has never been done before.

We also put together a special landing page where you get a quick overview before downloading the presentation we shared directly with the band themselves, which we received very positive feedback on.

We’re sharing our concept presentation as fans and would love to hear what you think about #U2byYOU on Linkedin or Twitter.

Our collaboration with 11Onze has won an international award for it’s cutting edge private social network platform.

Barcelona-based community fintech company, 11Onze, has won the acclaimed 2021 Vega Digital Award for best website in the social networking sector.

The award highlights the vital role of digital pioneers in an ever-changing digital landscape. Out of 1,392 entries, 11Onze.cat captured the Centauri award for its innovative platform.

The Vega Digital Awards are an international body that exists to recognise and honour the outstanding performance, talent and effort of the best digital professionals and web agencies around the world.

Judged independently by experienced, senior-level digital professionals from around the world, the categories include websites, video, mobile, social, animation, marketing and podcasts.

11Onze is the first community fintech in Europe offering financial literacy and wealth creation services to its members. The start-up fills a gap in the larger fintech sector with its La Plaça / The Square (private social network), Les Peles (digital currency), El Canut (universal banking super App) and expansive educational library, aimed at educating people with informative content on finance, economics, well-being and sustainability.

To date, 11Onze, which has a clear vision to educate and engage its members on money matters, has uploaded more than 1,212 videos and 1,131 online posts in three languages (English, Catalan, Spanish).

The platform –a learning management system for financial literacy – has been a big success with the community, attracting 10,000 members and clocking an engagement rate of over 96 percent.

It has seen record engagement rates across social media platforms including Facebook (299.9%), You Tube (133%), Twitter (88%) and Instagram (95%).

“Social media is an ideal tool for imparting financial literacy to our members and customers. On our platform, with the help of our financial services agents, our members and customers are able to make informed decisions about wealth creation.” James Séne – Chairman – 11Onze

Our design work for Likha Aesthetic Clinic has won an International award for ‘Best Website’ in the beauty & cosmetics category.

The Vega Digital Awards are an international body that exists to recognise and honor the outstanding performance, talent and effort of the best digital professionals and web agencies around the world. Judged independently by experienced, senior-level digital professionals from around the world, the categories include websites, video, mobile, social, animation, marketing and podcasts.

We designed Likha Aesthetic Clinic with a mobile-first approach that had AI integrated into the design process. This allowed us to test and evaluate designs in real-time using data that matches the behaviour of over 93% of humans.

Moving to desktop designs, we had even more fun bringing the treatments to life with a rich desktop experience using motion design and animations.

Serial Award Winner

In addition to winning this international design award for best website in beauty & cosmetics, LikhaAesthetic.ie has also picked up global award for ‘Mobile Excellence‘ and an Honorable Mention from Awwwards as well as a Special Kudos award from CSSDA.

Founded in 2019, the clinic has also won Best Aesthetic Clinic in Ireland two years in a row, as well as a Patient Service Award from What Clinic for outstanding customer reviews.

We’re delighted to announce that ESB Energy has won an international award for ‘Best Energy Website’.

The work was awarded by the Vega Digital Awards, who are an international body that exists to recognise and honor the outstanding performance, talent and effort of the best digital professionals and web agencies around the world.

Judged independently by experienced, senior-level digital professionals from around the world, the categories include websites, video, mobile, social, animation, marketing and podcasts.

95% form completion rate

Following a successful launch period over the last few years, we delivered a design system that was used to create the product website, acquisition funnels and customer portal across mobile, tablet & web.

The customer sign up journey had a 95% form completion rate and over 86% of customers used the customer portal regularly.

ESB have just announced the acquisition of So Energy, therefore the ESB Energy UK site has now changed to reflect this. To see more details on the project we delivered you can view the ESB Energy UK case study.

WP Engine have released a global case study benchmarking our work with 11ONZE to build and launch “La Plaça”, the first private social network designed to serve a community’s financial needs.

11Onze.cat, powered on WP Engine, exceeds performance and compliance benchmarks and provides users with personalised, interactive, and educational content that’s blockchain-connected for future growth.

Where traditional financial institutions create websites to sell products, 11Onze has innovated to create a social network that actively serves the Catalan people and their needs. This ethos of “adding a human touch to digital banking” is what sets 11Onze apart in the crowded fintech space.

Delivered within a four-month timeframe, 11Onze’s Facebook-like PSN, La Plaça, has attracted more than 10,000 members in less than six months, doubling the original target.

WONDR continues its winning streak in 2021 by picking up four international awards at the Vega Digital Awards.

With over 1,392 entries from creative businesses & agencies across the globe, the independent international jury selected four of WONDR’s projects as winners. These include:

What are the 2021 Vega Digital Awards?

The Vega Digital Awards leverages its host, the International Awards Associate (IAA), to capture the attention of the creative digital media industry worldwide.

Known for honouring excellence in digital media, outstanding performance, talent and effort of the best digital professionals and web agencies worldwide. This year’s winners have been decided, through blind judging, by an international panel of 26 experts, all of whom hail from 13 countries. 

We’re delighted to announce that our design work for KBC.ie has won an international award for ‘Best Website’ in the banking category.

The Vega Digital Awards are an international body that exists to recognise and honor the outstanding performance, talent and effort of the best digital professionals and web agencies around the world. Judged independently by experienced, senior-level digital professionals from around the world, the categories include websites, video, mobile, social, animation, marketing and podcasts.

This is a great example of how a joint effort, creative thinking and strong relationships can deliver award-winning results.

In addition to winning an international design award, the KBC team, led by Paul Flynn, also received great customer feedback on the user experience as well as seeing a significant 30% conversion uplift across the core products on the site. Paul shares insights on how the project came together working closely with WONDR, Webtown & LifeRay.

Delivering a great digital customer experience is no easy task. Here’s how KBC Bank Ireland and its Head of Digital Channels, Paul Flynn, set out on a mission to ensure that their customers would get the best possible experience through their website.

“Putting the customer experience at the heart of the plan was my main priority.”

The customer champions

Paul set out on a journey to do this by firstly finding like-minded champions of the customer across the organisation. They were all digital natives, used to online experiences that are fast and easy to use, and would not offer anything less to their customers.

They were creative people and were winning over the hearts and minds of their teams by elevating IT to be about the customer, and making their decisions based on data. People found their approaches fresh and innovative, and he knew that he needed them in my team.

Paul brought them together from across the organisation, from marketing to the legal and data teams — forming an extended team of customer champions. They created a plan to replace the existing website with one that delivers a superior digital experience for their customers.

With help from WONDR (specialists in Digital Product Design) they collected all the information needed for the project and converted stakeholders to collaborators by enlisting them as advisors. WONDR created a beautiful new design language for the website and selected Liferay, a cloud-enabled digital experience platform as the foundation for the new solution.

We listened to what customers wanted

The digital champions took feedback from customers on board when working on the new enhanced site. Customer feedback showed them that the site had too much jargon, used language that did not relate to the customer, calculators were hard to use and finding the information they were after was difficult.

Taking this on board, KBC worked with WONDR to define 8 personas with needs and goals; and offered key insights for each. They then mapped out the steps on the journeys, and designed an experience that would maximise good emotions, eliminate pain points and feel familiar to the customer.

But they wanted more, and found ways for their brand to shine as part of the digital experience. Armed with a powerful new technology, a detailed plan, a compelling vision and lots of excitement, the team went to work.

Making the complex, simple

The customer champions approached the project in a new way . They would work in a real agile way instead to get the project off the ground.

They would deal with complexity and uncertainty by working out the finer details as the project went on and rely on the talent of the team to adapt as needed. They brought in Webtown, a customer-centric software development company.

By putting in the Liferay digital experience platform as a foundation they managed to get a more up-to date starting point for the website development. This offered faster speed, better accessibility and mobile support out of the box.

While rebuilding the calculators on the site using the new design, the team were able to leverage the developer’s experience to reverse-engineer what was there to re-create the calculators in a way that gave the website administrators more control while making the website easier to use for customers.

The customer champions developed new, enterprise-ready ways of working for the development. They brought in cloud-based technology that enabled them to develop safely and release frequently.

Then they introduced better practices for documentation, accessibility and data quality management in the team. This led to a higher quality experience and vastly improved usability, because they continued to improve and iterate on the experience while the project went on. This would also make sure the solution would stand the test of time.

The customer champions had all rallied behind the vision to make decisions based on data and give the customers what they wanted, so were able to take decisive action when needed.

The Outcomes

The new solution was very well received. Customer feedback highlighted that the new experience was really easy to use and helped them make decisions.

30% Conversion Rate Increase
The new website outperformed the old one with a 30% higher conversion rate, so the project paid itself back really quickly.

Call Centre Efficiency
The call centre staff were saving time because customers gave them the right information.

Would you like to see more?

• Visit the KBC website
• Learn more about the development methodology applied by Webtown-group.com/KBC.
• Learn more about LifeRay.

We’re always looking to bring innovation to every collaboration we do through our LAB+ model. Sometimes we use this model to look at emerging technologies or existing ones that need a transformation and imagine what is possible.

We highlighted the ‘Music Industry’ as an example of a sector that has been digitalised to a point where ‘the soul‘ has been lost.

Recently our founder purchased a U2 hoodie as part of the ‘All that you can’t leave behind’ 20th anniversary. The customer journey didn’t deliver an exciting end-to-end fan experience. It followed the usual expected e-Commerce journey, no different to purchasing books or electronics online. It got us thinking that there is a huge opportunity to transform this by creating an immersive experience for bands, teams and sportspeople who have a huge cult following like U2 do.

Out of our internal workshops came the idea ‘U2 By You‘.

We understand the great reach and flexibility digital apps like Spotify bring, however some things have been lost. Our proposition has been designed to bring fans together as a digital community to share experiences, memories, experience exclusive band material and allow them the chance to contribute to a vast neural network of U2 memories from across the globe.

The results of this is an idea that helps to bring a richer experience for loyal fans where they can also watch concerts, listen to the back catalogue, merchandise and tours in a new manner that has never been done before.

We will shortly be sharing the work on our site. You can sign up below to be the first to see this.

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We’re super pumped to be working with PackagePortal, an app that is changing the delivery logistics industry by providing DeFI for delivery data.

Many E-Commerce brands experience difficulty with securing accurate and reliable customer delivery information, this app bridges this gap.

PackagePortal verifies customer delivery data by incentivising them to scan their delivery labels, rate the delivery & earn a reward for doing so in the form of a crypto token called Port. With this token customers are rewarded for sharing their data in a secure and safe manner.

Founded by JG Whitley (CEO) & Gabriel Chaney (CTO), PackagePortal launched in March 2020 with much hype and positive reviews from around the world. WONDR will work with the team to design the customer experience for V2 of the app & beyond.

The aim is to evolve the app to be a richer digital brand experience that will bring new possibilities and features for both the merchant and user in the future. We can already tell you this is going to be a fantastic design that will surprise and delight people.

You can hear more from the PackagePortal founders on the launch, the V2 app and their wider future on the The Zilliqa Observer Fireside chat below.