Optimising for Global Market Expansion

Optily (formally Bionic) is the only single-click ad spend optimizer for eCommerce. Their platform assists eCommerce businesses in spending smarter with instant recommendations across Facebook, Instagram, Google Search, YouTube & Google Display Network.

To help them launch this innovative new platform and expand into the US market, the team at Bionic tasked WONDR to help them realise a 360° rebrand, encompassing naming, identity, visual language and digital experience.

We've been collaborating with Optily for a while now, so we know well what the product can do for brands. This made it easier for us to deliver a new platform that will help them expand globally.

Oisín Hurst Director of Brand Strategy

The result is a new digital platform that has been built on WONDR’s CMS which enables the Optily team to editorialise their site as they see fit. WONDR also provided a design system that inspired and guided Optily’s internal teams. It is now used as a guide to design their wider suite of products, from videos to social advertising.

You can see the full details of the project here.