Digital re-vamp for Optily

Marketers spend hours trying to grow sales and optimise Google and Facebook ad spends. The solution is Optily, a smart platform that automatically organises and optimises digital advertising campaigns.

To help them launch this innovative new platform, the team at Optily (formally Bionic) tasked WONDR to realise a 360° rebrand, encompassing naming, identity, visual language and digital experience to the US market.

We built a platform by strategically blending user experience and brand storytelling. Turning our attention to the digital experience, we saw an opportunity to take our brand concept of delving deeper and transform it into an engaging, interactive experience.

In addition to product, case study and pricing pages, a robust digital publishing system was incorporated into the website. This provides the brand with an editorialised platform through which to house and share the latest in industry insights and opinions.

Discover more details on the Optily Case Study here.