In changing times like today, client retention is more crucial than ever.

ESB Energy saw an opportunity with the company’s rebrand to consolidate three websites, improve the digital experience and increasing conversion rates for EV, B2C and B2B customers.

This was the challenge for Irish electricity giant ESB in the UK market, which provides power to more than 100,000 homes each day in the UK. With 100% renewable electricity, the company offers competitive prices and over 90 years of industry experience. The goal was to launch ESB Energy as a digital-first experience and grow the brand through easy to complete sign up flows.

WONDR focused on planning a design system that could work across all digital touch points. We designed the experience across the product site, acquisition funnels and customer portal across mobile, tablet and desktop.

With clarity and a collaborative team approach, we delivered a quote journey with a 95% form completion rate and a customer portal which over 86% of customers used.

Find the detailed cases study for ESB Energy here.

Marketers spend hours trying to grow sales and optimise Google and Facebook ad spends. The solution is Optily, a smart platform that automatically organises and optimises digital advertising campaigns.

To help them launch this innovative new platform, the team at Optily (formally Bionic) tasked WONDR to realise a 360° rebrand, encompassing naming, identity, visual language and digital experience to the US market.

We built a platform by strategically blending user experience and brand storytelling. Turning our attention to the digital experience, we saw an opportunity to take our brand concept of delving deeper and transform it into an engaging, interactive experience.

In addition to product, case study and pricing pages, a robust digital publishing system was incorporated into the website. This provides the brand with an editorialised platform through which to house and share the latest in industry insights and opinions.

Discover more details on the Optily Case Study here.

By putting the user in the centre of the experience to simultaneously increase online revenue by 165%.

At FBD Insurance, Ireland’s largest Irish-owned insurer protecting Irish consumers, farmers, and businesses for over 50 years, they had a specific problem on their site. They wanted to transform the entire digital platform into a core revenue-generating channel that puts customers and their needs at the very centre of the experience.


We brought all aspects of our work together through the user interface design. We were careful not to let the visual design affect the highly attuned customer journeys and UX design.

To reflect FBD’s compelling brand positioning of ‘Protection, it’s in our nature’. We integrated a publishing platform. This enabled FBD to share helpful claims advice, safety initiatives and community programs.


WONDR’s strategy and process directly led to significant increased conversions and renewals, including a 164% increase in new business policies sold online, among others.


By auditing, benchmarking and prototyping, we developed a best-in-class user experience roadmap.

Do you want to know more details? Read our Case Study here.

We designed a new application tool to manage the power grid as well as trade electricity in real time. This best-in-class monitoring interface allows ESB plant managers to update themselves on the commercial position of their plants in a clear, quick and accurate way.



We worked closely with the leadership team to define the product using our design sprint methodology, resulting in a high fidelity prototype fully user tested and validated. We went onto do full product definition, design & development phases. This product manages complex data so the key was creating an interface that simplified but also allowed managers to deep dive where necessary.



The application is now live and being used by power plant managers across Ireland.

Peter McVerry Trust is a national housing and homeless charity committed to reducing homelessness and the harm caused by substance misuse and social disadvantage.

This is a cause close to our hearts, so we were delighted to collaborate on a project that would make a difference to help them increase their digital fundraising. We worked with the team to reimagine their website with a focus around stories and putting people at the heart of the message.

We worked closely with the client team through discovery sessions to gather insights and define technology needed to make this happen. We worked through UX/ UI design phases and we trained the team on how to pour content into our custom-build CMS.

Digital donations through the website have never been higher, and we are proud to be part of the effort to help society’s most vulnerable.

Hopefully you appreciate the work and will donate to Peter McVerry Trust who will continue to help those in need during this Covid crisis. 90% of your donation is used for services.

Experience is everything. This is the brand promise of The Loop, the Irish-owned travel retail company. They appointed us to refresh their eCommerce experience to drive online traffic and revenue. 

Dublin Airport saw a total of 32.9 million passengers in 2019, so converting those in-store browsers to online shoppers is a key challenge The Loop wanted to meet head on. 

Our team ran extensive discovery workshops to inform customer journeys resulting in refreshed UX/ UI designs to help increase conversion. These learnings are also reflected in peak-season social activations, tying together the convenience of the click-and-collect service with the wide range of luxury products on offer. 

While The Loop is synonymous with Dublin and Cork airports, we will be helping them to launch new enhanced eCommerce sites for New Zealand and Canada markets as they look to expand their business on a global scale through digital. 

HedgeServ is a top-ranked, independent fund administrator, servicing more than $350 billion of assets across 200 client relationships.

The HedgeServ website is the gateway to its industry-leading technology, and the first touchpoint to their customers and over 1300 employees around the globe.

Working with teams across their EMEA HQ in Dublin and North American HQ in New York, we’ve been asked to reimagine their digital brand, and bring clarity and bravery to their digital presence.

HedgeServ is trusted in its field, and they’ve trusted us to showcase the best of the best.

We worked recently to design & develop a new website for Google to support their promotion of their Cloud products & services in the Netherlands. The site acts as the invite and content hub for the event which brings businesses together to share their learning and knowledge on cloud services and beyond.

Working closely with the strategy & content friends in ftrprf, we have created a structure that enables them to re-use the site for multiple events by creating a visual symbiosis between Google and the partner brand. The site has already been used for partner events with Atos & Accenture, with more to follow.

Expect to hear lots more about google Cloud as they look grow their cloud service revenue to over $20 billion a year.


Google Event Site

We are thrilled to be part of this fast-moving bank’s plans to further deliver on its digital first strategy.

We will be mobilising our team to become immersed in the KBC customer journey, the why’s and how’s of their financial needs, in order to create a new experience that makes it easier for them to bank with KBC.

We have been working with KBC for a number of years on CSR initiatives such as KBC Bright Ideas, where we delivered a platform to help them support communities across Ireland with funding for local initiatives.

For the project, we’ll be working on discovery, UX, UI and development phases to launch a new experience in 2020.

We were commissioned by the Carlyle Group to help them create a digital presence to launch their new Student Living property in the heart of the Liberties. The Carlyle Group manage $217 billion in assets globally and this was an important project for them in the Irish market.

Heyday is located on Carman’s Hall and is only a short walk from most colleges in Dublin. We were asked to take their brand identity and bring it to life through a digital design system which could be used across their website, booking engine, social and advertising.


Simplicity is the holy grail of business – and it takes a sophisticated and special team to recurrently produce simplicity.  With WONDR – there is no overpromising and under-delivering. There is no silly pricing – neither excessive nor low-balled. Instead, there is a fair price for excellent work. If I were asked to capture WONDR in a few words, I’d say simple, elegant, excellence in their field.

Cormac MacGowan Head of Operations
Heyday - Carlyle Group

Cormac added…

I’ve worked with multiple web-based businesses over the last twenty years, from banks to property websites, and from game development to national sports teams.  I’ve worked with lots of different design agencies.

I have never worked with people like the team at WONDR. The team understand business, they understand customers and the interplay between them. This is the secret sauce to business excellence on the web – and I would not hesitate to recommend the team to anyone.

Simply put – they walk the talk.