In changing times like today, client retention is more crucial than ever.

ESB Energy saw an opportunity with the company’s rebrand to consolidate three websites, improve the digital experience and increasing conversion rates for EV, B2C and B2B customers.

This was the challenge for Irish electricity giant ESB in the UK market, which provides power to more than 100,000 homes each day in the UK. With 100% renewable electricity, the company offers competitive prices and over 90 years of industry experience. The goal was to launch ESB Energy as a digital-first experience and grow the brand through easy to complete sign up flows.

WONDR focused on planning a design system that could work across all digital touch points. We designed the experience across the product site, acquisition funnels and customer portal across mobile, tablet and desktop.

With clarity and a collaborative team approach, we delivered a quote journey with a 95% form completion rate and a customer portal which over 86% of customers used.

Find the detailed cases study for ESB Energy here.

We designed a new application tool to manage the power grid as well as trade electricity in real time. This best-in-class monitoring interface allows ESB plant managers to update themselves on the commercial position of their plants in a clear, quick and accurate way.

We worked closely with the leadership team to define the product using our design sprint methodology, resulting in a high fidelity prototype fully user tested and validated. We went onto do full product definition, design & development phases. This product manages complex data so the key was creating an interface that simplified but also allowed managers to deep dive where necessary.

The application is now live and being used by power plant managers across Ireland.