We helped define and launch this brand in the UK. The brand has the highest performing sign up in the group.
We spent a lot of time on defining the customer journey from on-boarding, to sign up to account management.
We worked closely with the client team to create a process that made it easy for sign ups. Conversion on sign up form is currently 14%. Previously the brand saw a 2.1% average sign up rate in other parts of the business, so this has been a significant step change in performance.