By putting the user in the centre of the experience to simultaneously increase online revenue by 165%.
At FBD Insurance, Ireland’s largest Irish-owned insurer protecting Irish consumers, farmers, and businesses for over 50 years, they had a specific problem on their site. They wanted to transform the entire digital platform into a core revenue-generating channel that puts customers and their needs at the very centre of the experience.
We brought all aspects of our work together through the user interface design. We were careful not to let the visual design affect the highly attuned customer journeys and UX design.
To reflect FBD’s compelling brand positioning of ‘Protection, it’s in our nature’. We integrated a publishing platform. This enabled FBD to share helpful claims advice, safety initiatives and community programs.
WONDR’s strategy and process directly led to significant increased conversions and renewals, including a 164% increase in new business policies sold online, among others.
By auditing, benchmarking and prototyping, we developed a best-in-class user experience roadmap.
Do you want to know more details? Read our Case Study here.