Experience is everything. This is the brand promise of The Loop, the Irish-owned travel retail company. They appointed us to refresh their eCommerce experience to drive online traffic and revenue.
Dublin Airport saw a total of 32.9 million passengers in 2019, so converting those in-store browsers to online shoppers is a key challenge The Loop wanted to meet head on.
Our team ran extensive discovery workshops to inform customer journeys resulting in refreshed UX/ UI designs to help increase conversion. These learnings are also reflected in peak-season social activations, tying together the convenience of the click-and-collect service with the wide range of luxury products on offer.
While The Loop is synonymous with Dublin and Cork airports, we will be helping them to launch new enhanced eCommerce sites for New Zealand and Canada markets as they look to expand their business on a global scale through digital.