WONDR està orgullós d’anunciar el llançament de La Plaça de 11Onze, la primera xarxa social privada dissenyada per atendre les necessitats financeres del poble català.

Treballant en estreta col·laboració amb 11Onze, l’equip internacional de WONDR amb seu a Dublín i Barcelona, ha desenvolupat una plataforma social per assolir l’objectiu central: la creació d’un servei fintech fundat i construït pel benefici de la comunitat catalana.

Mentre que les institucions financeres tradicionals creen plataformes digitals per vendre productes, 11Onze ha innovat per crear una xarxa social que serveixi activament el poble català i les seves necessitats. Aquesta diferenciació és el que defineix 11Onze.

El Netflix de les Fiances

“La Plaça” permet als clients tenir el control de les seves finances. A través de la plataforma, les barreres institucionals tradicionals s’han substituït aportant transparència i simplicitat en l’experiència. Els usuaris poden contactar directament amb els agents i poden veure el procés de selecció que es va realitzar a 11Onze.

“La Plaça” també és una extensa font de recursos, on els clients reben consells i visualitzen contingut útil a través de lliçons i vídeos. Es proporciona informació detallada sobre finances, inversions, estalvis, economia i sostenibilitat per tal que els usuaris puguin iniciar el seu camí cap a la sobirania financera personal.

Com s’espera d’una xarxa social, els usuaris poden comentar, marcar el contingut que els agrada, compartir articles i opinions. Respecte a la configuració de la plataforma, l’accessibilitat a la informació i el disseny impulsat per la intel·ligència artificial han ajudat a crear una experiència que s’adapta a cada individu i a les seves necessitats.

Com Cap Altre

11Onze vol anar més enllà del que ofereixen les institucions financeres tradicionals per oferir allò que els clients esperen, proporcionant-los una comprensió única i profunda de les seves finances, la nova economia, la sostenibilitat i l’ètica.

El resultat és una experiència digital totalment innovadora que uneix les necessitats dels usuaris, els requisits empresarials i la tecnologia d’una forma en què les institucions financeres i els clients no havien vist mai.

WONDR are proud to announce the launch of  La Plaça from 11Onze, the first private social network designed to serve the financial needs of the Catalan people.

Working in close collaboration with 11Onze, WONDR’s international team based out of Dublin and Barcelona have developed a social platform to realise 11Onze’s central purpose; the creation of a fintech service that is founded, built around and for the benefit of the Catalan community.

Where traditional financial institutions create websites to sell products, 11Onze has innovated to create a social network that actively serves the Catalan people and their needs. This ethos is what sets 11Onze.

The Netflix of Finance

“La Plaça” enables customers to take control of their financial destiny. Through the platform, institutional barriers have been replaced with transparency and clarity. Users can engage directly with brand ambassadors and are able to see the selection process of 11Onze agents.

“La Plaça” is also an expansive resource, where customers receive advice and view useful content through short online lessons and videos. By providing insightful information about finance, investment, savings, the economy and sustainability, the users can start their journey towards personal financial sovereignty.

As would be expected on a social network, users can comment, like and share articles and opinions. Behind the screen, informational accessibility and AI powered design has helped create an experience that shapes around the individual and their needs.

Like No Other

11Onze believes in going beyond what traditional financial institutions offer to deliver what customers expect, by providing them with a unique and deep understanding of their finance, the new economy, sustainability, and ethics.

The result is a fully realised and innovative digital experience that places user needs, business requirements, and technology in tandem step with each other in a way that banking and customers have never seen before.

Personal finance is evolving (and not before time, many would say). WONDR has worked with 11Onze Banc, the first Catalan bank in over 100 years, to help them create the next evolution in banking.

In Spain as in many European markets, Revolut and N26 dominate the younger and more tech-savvy end of the market. However many users treat fintech as little more than apps to move their cash around.

This behaviour shouldn’t surprise anyone. N26, Revolut and others have built their appeal upon three factors; technology, utility and purposefully homogenised identities that are designed for digital nomads. Although these brands provide a stark counterpoint to the tradition (and somewhat distrusted) financial institutions, this ultimately leaves the public to choose between two extremes.

But where does community fit in all of this? What about cultural understanding and the duty-bound responsibilities that financial institutions are meant to provide neighbourhoods? They are supposed to be part of (and work for) their local community. They are meant to support (and inherently understand) local culture. The traditional institutions may have betrayed their communities’ trust, but as a counterpoint, fintechs have simply removed the notion of community from their equations.

A Better Balance

11Onze believe that the next generation of personal finance will use technology and innovation to embrace and empower local communities to build cultural pride and enable financial sovereignty for their society. To achieve this future they are starting from scratch, building a physical network in parallel with an innovative digital experience. Working closely with the 11Onze leadership team, we have created the customer experience for this across app and web.

What 11Onze are attempting to do is create a fintech offering with community at its very heart. In the same way that FC Barcelona is more than just a football club, 11Onze want to be more than just an app. To realise this they have opened up their funding model for regular everyday people to be early round investors.

The vision for 11Onze is an extremely egalitarian one for fintech. Local florists, butchers, carpenters, engineers and so on, can be as invested in the ethos and the fabric of the brand as Lionel Messi or Gerard Piqué.

WONDR is proud to have been commissioned by the 11ONZE leadership team to set the digital vision, design and delivery for a new Catalan bank that will launch in 2021.

We believe this is a once-in-a-decade opportunity to be part of something truly meaningful; the creation of a digital-first bank that enables culture and empowers communities.

11ONZE will be an independent bank that directly supports Catalan society by providing the latest banking technology for private citizens, the self-employed, and small-to-medium-sized companies.

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A WONDR estem orgullosos d’haver rebut l’encàrrec de l’equip directiu d’11ONZE per establir la visió digital, el disseny i el desenvolupament d’un nou Banc Català que es posarà en marxa el 2021.

Creiem que és una oportunitat única, d’aquelles que sorgeix cada deu anys, la de poder formar part d’alguna cosa tant significativa; la creació d’un primer Banc Digital que permeti la cultura i doni la força al poble.

11ONZE serà un banc independent que donarà suport directament a la societat catalana proporcionant l’última tecnologia bancària per als ciutadans privats, autònoms i petites i mitjanes empreses.

When WONDR first spoke to the leadership team in 11ONZE, we instantly knew this was a unique chance to create more than just a bank, but a cultural brand which places community and people at its centre.

11ONZE will play a significant and positive role in society by creating banking products that provide genuine innovation and financial sovereignty for its customers.

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Quan WONDR va parlar per primera vegada amb l’equip que lidera 11ONZE, vam saber immediatament que era una oportunitat única per crear més que un banc, una veritable marca cultural que situa la comunitat i la gent al centre.

11ONZE tindrà un paper significatiu i positiu en la societat mitjançant la creació de productes bancaris que proporcionin innovació genuïna i sobirania financera per als seus clients.

We are thrilled to be part of this fast-moving bank’s plans to further deliver on its digital first strategy.

We will be mobilising our team to become immersed in the KBC customer journey, the why’s and how’s of their financial needs, in order to create a new experience that makes it easier for them to bank with KBC.

We have been working with KBC for a number of years on CSR initiatives such as KBC Bright Ideas, where we delivered a platform to help them support communities across Ireland with funding for local initiatives.

For the KBC.ie project, we’ll be working on discovery, UX, UI and development phases to launch a new experience in 2020.