WONDR are proud to have collaborated on the creation & launch of LUMA Vision – the future of cardiac imaging.
Formerly known as OneProjects, LUMA Vision embarked on a journey of transformation, emerging with a powerful new brand that embodies its values, ambitions and their groundbreaking products.
The rebrand included an updated website that aligns with its mission, engages stakeholders, and improves user experience.
In line with its mission to build a future in which Cardiologists and Electrophysiologists have unparalleled insights into their patients’ well-being through innovative healthcare technologies. Its vision is to enable medical professionals to save lives through exceptional decision-making accuracy.
To realise this vision and elevate its brand to new heights, LUMA Vision sought out WONDR’s expertise to breathe life into a new identity that would position LUMA Vision as an industry leader and champion of innovation.
Through a collaborative process, WONDR and LUMA Vision meticulously identified their target audience, carefully crafted a unique brand positioning, and defined the brand’s core behaviours and messaging. Their shared dedication and relentless pursuit of excellence culminated in the birth of a brand that authentically captures the essence of LUMA Vision.
The logo design concept revolved around the powerful idea of dimensional data and insight. Visually represented by skillfully layered panels, the design evokes a sense of depth, symbolising LUMA Vision’s ability to unlock profound understanding within the medical field.
In parallel with the design, the team diligently worked on the new name, ultimately landing on the perfect moniker: LUMA Vision. As if destined, the new brand name effortlessly integrated into the meticulously crafted brand world, completing the final piece of the puzzle.
The future has never looked brighter for LUMA Vision armed with a new and captivating brand identity that sets them apart in the market and propels them towards a future of unprecedented success.
Fionn Lahart Co-Founder & CEO
We are very proud of our new brand which aligns with our mission to create the future of medical imaging.