WONDR were a sponsor at DE{CODE}, WP Engine’s Virtual Developer Conference, which took place on 23/24 March 2023.

Over 4,000 attendees from across the globe comprised of developers, designers, marketers, and other tech enthusiasts attended the event to learn about the latest trends and technologies in the WordPress ecosystem.

Here’s our takeouts from the event:

Technology is shaping the power dynamics

One of the most discussed topics at the conference was ‘how technology has shaped the power dynamics between designers, developers, and marketers’. Speakers shared insights into how these roles have evolved over time, and how they are now collaborating more closely than ever before to create successful websites and digital experiences.

WordPress’s latest advancements in low-code/no-code solutions through the WordPress Block Editor and Full Site Editing provide endless possibilities for our clients. We use this for many of our client deliveries as it allows for a faster development cycle and enables many different resources to contribute to the project at the same time, especially as you move into content editorialisation & UAT.

We have built up a vast library of re-usable, open-source components that significantly speed up development and allow our team and clients to have greater insight into rapid branding and content editorialisation. We’re thrilled to leverage these capabilities to deliver even more innovative and effective digital products for our clients.

Maximizing Conversions to drive revenue

A key topic we passionately agree with it is how to increase revenue by simplifying payment processes, using smart reporting, and optimising websites for better performance.

• On average, a consumer makes 19 online transactions per year.
• Although standard credit cards may be the most user-friendly way to shop online, it could be beneficial to offer multiple payment methods in order to address the high percentage (70%) of online cart abandonment and to simplify the overall checkout process.
• Offering multiple payment methods can address high cart abandonment rates and make the checkout process easier.

Simplifying the cart system and minimising distractions can also help increase conversions by minimising distractions. Streamlining the checkout process, including payment options, can lead to a better user experience and reduce cart abandonment.

Going Headless

We were particularly interested in the headless WordPress discussions at the conference. Separating the back-end and front-end of a website with this approach offers numerous benefits, including superior flexibility, scalability, and performance. 

For developers focused on headless builds, an Atlas Sandbox account, Atlas Blueprints, and Faust.js all provide excellent opportunities for exploring the possibilities of headless WordPress. Using Frost and Genesis, builders that encapsulate Block Editor or Full Site Editing tools to support any project workflow, including patterns, themes, and custom blocks is small all the way up to enterprise solutions

We’re always looking for new ways to improve our workflows, and headless WordPress offers us a wealth of opportunities. We’ve delivered headless WordPress experience with tools like Atlas Sandbox account, Atlas Blueprints, and Faust.js, which provide an excellent starting point for developers focused on headless builds.

We discussed this topic in more detail as part of an expert panel at WP Engine’s Ignite event.

Robust Privacy & Security

The changing privacy landscape and its impact on websites was also a key topic at DE{CODE}. With updated regulations and user expectations, it is more important than ever for websites to prioritise privacy and security. 

Speakers discussed best practices for protecting user data and shared insights on how to comply with privacy regulations.

We find WP Engine to be a very robust and secure platform that we’ve successfully used for large fintech & insurance clients where security is paramount. Coupled with partners like Cloudflare we find WP Engine to provide excellent support and reassurance to any clients looking at it as alternative to other providers.

For more on the latest trends and technologies discussed at DE{CODE}, view here.