Operating in a Creative World
Today we talk to Sinéad Good, our Director of Operations. Sinéad recently made the move from client side to WONDR.
Prior to joining WONDR, Sinéad was Head of Customer Operational Excellence in CarTrawler. There, she led multiple teams responsible for customer experience, project management and business process improvement.
Sinéad’s industry background began in design and technology, before moving into the project and operational management side of things.
"While WONDR is an extremely ambitious practice, there is a strong sense of community and social responsibility."Sinéad Good Operations Director
Sinéad’s main passion always remained with her foundations in design and technology, which is what brought her to WONDR. “I was at a crossroads in my career. I knew Operations and Project management were still in my future, but I really missed working with creative people, especially with designers and developers”.
“It was also important to me to move to a company that made a difference to the community. While WONDR is an extremely ambitious practice, there is a strong sense of community and social responsibility. Our values are Clarity and Bravery.
These are ever-present in the team’s approach and are visible in the span of clients we have. It’s how we collaborate with and support them to deliver successful products and projects”
Sinéad Good WONDR
Driving clarity through simplicity helps clients make brave decisions to drive success via increased revenue generation and disrupting their competition.
Operations in a Creative Environment…
The role of Director of Operations in WONDR is to oversee the day to day operational running of the business and contribute to the development and future growth through Strategy and Vision. Sinéad works closely with each team member but particularly with the Project, Product and Creative Directors in the business.
Over the last 12 months, WONDR has experienced high growth levels which are set to continue, meaning the team is expanding.
Sinéad Good WONDR
My immediate challenge after joining WONDR, involved looking at internal and external processes, spanning all elements of the Operations from project management and technical delivery to people and resource planning.
Working with the team we have systemised all parts of the WONDR business; set in place scalable processes to respond to our growth while maintaining the delivery of creative and innovative solutions for our clients.”
Cultural Changes of moving to WONDR…
“WONDR is Ireland’s top digital product practice. It has a very unique mix of culture, passion and talent, making it a really exciting place to work. No day is the same for the Director of Operations here! Since I joined in January, we have launched a new banking social network in Barcelona, called 11Onze, the new ESB International website and an award winning website for Likha Aesthetic Clinic.” One of the biggest changes for Sinéad when joining WONDR was the move from corporate to agency.
“The difference? Pretty much everything. The pace, culture and the day-to-day tasks. Things happen slowly on the corporate side. WONDR is a fun, fast-paced environment, with plenty of opportunities to collaborate and continuously learn. Decisions come quickly which can be really rewarding.”
“Also being part of a small business, everyone has a role to play and you can see immediately what you contribute and what your value is.”
What’s next for WONDR?
“We have some really exciting projects in the pipeline that we look forward to sharing. For now the next big challenge for WONDR operations as with many businesses, is the return to the office. The pandemic has changed the way people work, perhaps forever.”
Sinéad Good WONDR
While technology has made it possible for our team to work entirely from home, everyone is keen to get the band back together and also meet all our new faces in person! The key focus will be to maintain our unique culture while implementing a hybrid working model.