Prior to joining WONDR, Sinéad was Head of Customer Operational Excellence in CarTrawler. There, she led multiple teams responsible for customer experience, project management and business process improvement.
Sinéad’s industry background began in design and technology, before moving into the project and operational management side of things.
"While WONDR is an extremely ambitious practice, there is a strong sense of community and social responsibility."Sinéad Good Operations Director
Sinéad’s main passion always remained with her foundations in design and technology, which is what brought her to WONDR. “I was at a crossroads in my career. I knew Operations and Project management were still in my future, but I really missed working with creative people, especially with designers and developers”.
“It was also important to me to move to a company that made a difference to the community. While WONDR is an extremely ambitious practice, there is a strong sense of community and social responsibility. Our values are Clarity and Bravery.
These are ever-present in the team’s approach and are visible in the span of clients we have. It’s how we collaborate with and support them to deliver successful products and projects”
Sinéad Good WONDR
Driving clarity through simplicity helps clients make brave decisions to drive success via increased revenue generation and disrupting their competition.
Operations in a Creative Environment…
The role of Director of Operations in WONDR is to oversee the day to day operational running of the business and contribute to the development and future growth through Strategy and Vision. Sinéad works closely with each team member but particularly with the Project, Product and Creative Directors in the business.
Over the last 12 months, WONDR has experienced high growth levels which are set to continue, meaning the team is expanding.
Sinéad Good WONDR
My immediate challenge after joining WONDR, involved looking at internal and external processes, spanning all elements of the Operations from project management and technical delivery to people and resource planning.
Working with the team we have systemised all parts of the WONDR business; set in place scalable processes to respond to our growth while maintaining the delivery of creative and innovative solutions for our clients.”
Cultural Changes of moving to WONDR…
“WONDR is Ireland’s top digital product practice. It has a very unique mix of culture, passion and talent, making it a really exciting place to work. No day is the same for the Director of Operations here! Since I joined in January, we have launched a new banking social network in Barcelona, called 11Onze, the new ESB International website and an award winning website for Likha Aesthetic Clinic.” One of the biggest changes for Sinéad when joining WONDR was the move from corporate to agency.
“The difference? Pretty much everything. The pace, culture and the day-to-day tasks. Things happen slowly on the corporate side. WONDR is a fun, fast-paced environment, with plenty of opportunities to collaborate and continuously learn. Decisions come quickly which can be really rewarding.”
“Also being part of a small business, everyone has a role to play and you can see immediately what you contribute and what your value is.”
What’s next for WONDR?
“We have some really exciting projects in the pipeline that we look forward to sharing. For now the next big challenge for WONDR operations as with many businesses, is the return to the office. The pandemic has changed the way people work, perhaps forever.”
Sinéad Good WONDR
While technology has made it possible for our team to work entirely from home, everyone is keen to get the band back together and also meet all our new faces in person! The key focus will be to maintain our unique culture while implementing a hybrid working model.
WONDR are proud to announce the launch of La Plaça from 11Onze, the first private social network designed to serve the financial needs of the Catalan people.
Working in close collaboration with 11Onze, WONDR’s international team based out of Dublin and Barcelona have developed a social platform to realise 11Onze’s central purpose; the creation of a fintech service that is founded, built around and for the benefit of the Catalan community.
Where traditional financial institutions create websites to sell products, 11Onze has innovated to create a social network that actively serves the Catalan people and their needs. This ethos is what sets 11Onze.
The Netflix of Finance
“La Plaça” enables customers to take control of their financial destiny. Through the platform, institutional barriers have been replaced with transparency and clarity. Users can engage directly with brand ambassadors and are able to see the selection process of 11Onze agents.
“La Plaça” is also an expansive resource, where customers receive advice and view useful content through short online lessons and videos. By providing insightful information about finance, investment, savings, the economy and sustainability, the users can start their journey towards personal financial sovereignty.
As would be expected on a social network, users can comment, like and share articles and opinions. Behind the screen, informational accessibility and AI powered design has helped create an experience that shapes around the individual and their needs.
Dermot O'Shea WONDR
11Onze believes in going beyond what traditional financial institutions offer to deliver what customers expect.
Like No Other
11Onze believes in going beyond what traditional financial institutions offer to deliver what customers expect, by providing them with a unique and deep understanding of their finance, the new economy, sustainability, and ethics.