WONDR@7

A Banking Revolution

Banking is evolving (and not before time, many would say). WONDR has worked with 11Onze Banc, the first Catalan bank in over 100 years, to help them create the next evolution in banking.

 

In Spain as in many European markets, Revolut and N26 dominate the younger and more tech-savvy end of the market. However many users treat these neo-banks as little more than apps to move their cash around.

 

This behaviour shouldn’t surprise anyone. N26, Revolut and others have built their appeal upon three factors; technology, utility and purposefully homogenised identities that are designed for digital nomads. Although these brands provide a stark counterpoint to the tradition (and somewhat distrusted) banking institutions, this ultimately leaves the public to choose between two extremes.

 

But where does community fit in all of this? What about cultural understanding and the duty-bound responsibilities that banks are meant to provide neighbourhoods? Banks are supposed to be part of (and work for) their local community. They are meant to support (and inherently understand) local culture. The traditional banks may have betrayed their communities’ trust, but as a counterpoint the neo-banks have simply removed the notion of community from their equations.

 

 

 

A Better Balance

 

11Onze believe that the next generation of banking will use technology and innovation to embrace and empower local communities to build cultural pride and enable financial sovereignty for their society. To achieve this future they are starting from scratch, building a physical bank network in parallel with an innovative digital experience. Working closely with the 11Onze leadership team, we have created the customer experience for this across app and web.

 

 

WONDR has turned Beauty, Simplicity, and Usability into Science. At 11Onze, we have serious doubts about the terrestrial origins of this crew :) You simply cannot find a better partner to implement your vision.

James Sene Chairman
11Onze
What 11Onze are attempting to do is create a bank with community at its very heart. In the same way that FC Barcelona is more than just a football club, 11Onze want to be more than just a bank. To realise this they have opened up their funding model for regular everyday people to be early round investors.

 

The vision for 11Onze is an extremely egalitarian one for a bank. Local florists, butchers, carpenters, engineers and so on, can be as invested in the ethos and the fabric of the brand as Lionel Messi or Gerard Piqué.